Kangnai Opened Ten Stores Overseas, 267 AOKANG Settled In Vietnam
How many stores can a brand open in ten years?
The answer is: 267, and overseas markets.
In August 2010, Kangnai leather shoes opened in eleventh Vietnamese stores in Langxia street, Hanoi, 108. This is also the 267th leather shoes store opened by Kangnai group abroad.
Zheng Xiukang, chairman of Kangnai group, said that the overseas stores of Kangnai leather shoes have been arranged in more than 20 important cities in Italy, the United States, Britain and Australia. The average retail price of each pair of Kangnai shoes is up to 70 US dollars in Kangnai stores in Europe and the United States. In 2009, the total retail sales of Kangnai shoes in foreign markets amounted to about 200 million yuan.
In January 18, 2001, Kangnai's first overseas store opened in the busy downtown area of Paris, France nineteenth. This is the first time that Chinese footwear enterprises have opened their own brand stores overseas.
According to the owner of the store and Zhang Lei, Ou Haili, in Italy, the top 150 leather shoes sold on the day of sale were sold out and empty. The local people exclaimed: Wenzhou shoes, which are comparable to the handmade leather shoes of Italy, are so cheap. They do not know that when the "150 dollars" are used, they will sell at least 5 pairs of shoes for Chinese general shoe factories.
Bare feet are not afraid of shoes. although Kangnai More than a dozen stores have been opened in Vietnam. In January 2014, AOKANG shoes still chose their first overseas store. Vietnam? It is inevitable that a Chinese shoe shoe campaign will start in Vietnam.
The AOKANG overseas store, Royalcity, is located in VincomMegaMall, the largest commercial center in Vietnam in Hanoi, with an area of about 120 square meters. Including AOKANG, Kanglong, red bird, RIIID and other brands in the store display and retail, involving footwear, leather goods and other accessories, the price is even higher than the domestic retail price, since the trial operation in December 24, 2013, the turnover increased steadily in a week.
according to AOKANG Wang Zhentao, chairman of the board of directors, said that AOKANG will continue to invest more in its brand and R & D. "At present, AOKANG's market in China has gradually become mature and stable. Through cooperation with overseas distributors, AOKANG will expand its pace of development in Southeast Asia and Europe."
The outside world is wonderful, and the outside world is also very helpless. Reporters wish that all the domestic brands going to sea can overcome all difficulties and create a new world, so that foreigners can come to China to sweep goods. Believe it or not, reporters believe that there will be that day!
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