Sportmaster Group'S Local Market Stagnation Intends To Enter The Chinese Market

The Russian movement Masters (SportMaster) Group expects that the Russian market will remain stagnant for a long time, so it hopes to be placed in the Chinese market.

It is reported that the group owns SportMaster sporting goods store and Austen clothing store, O'Stin.

According to (SportMaster) Nicola Jussi Kiefer, manager of real estate department of the group, the company has sharply reduced its expansion plan in 2014 and 2015.

The company opened about 55 sporting goods stores and some 100 Austen clothing stores in 2014, and the initial plan is 2 times that figure.

He said the plan in 2015 was more cautious: no more than 30 sporting goods stores and no more than 50 Austen clothing stores.

It is reported that at present, the company has not chosen a location for the new store, and it is expected that the situation will deteriorate in the future.

At the same time, the company has plans to develop the Chinese market.

The group opened the first batch in China in March 2014.

At present, there are 10 master shops and 20 Austen clothing stores in China.

The company believes that the coming 2015 will be a testing period.

Jussi Kiefer said: "our task is to accurately test the market, so that commodities can adapt to the market.

Very low. "

He continued: "if we successfully pass the test period, we will have more stores in China in five years than in Russia."

He also said that the local market

It's very intense, but there is no such thing as "master of sport" in China.

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In early November, Guang Bai announced that Alibaba group would formally launch its electronic membership card - "Guang Bao Bao" and mobile payment applications, and carry out strategic exploration of O2O mode.

Cooperation makes full use of the strong resources of both sides, innovatively opens up traffic, enables members to get through and pay to get through, and ultimately achieves a large convergence of sales, membership and data.

Guang Bai said that the Internet giant Alibaba group has abundant online traffic and mature network management mode, while Guang Bai department store also has many years of brand reputation and huge consumer groups. Cooperation between the two sides will bring greater synergy effect and achieve resource sharing.

Guang Bai believes that the future business needs to build online and offline integration system, open up membership, payment and commodity system, and drive customer relationship management with big data to achieve sales. This is the first time that we have worked together with Ali to finalize the strategic cooperation of O 2O, so as to realize the complementarity of the commercial system efficiently, through joint planning and joint efforts to create more than four large-scale joint activities, and explore new Guangdong retail vane.

The implementation of the O2O strategy focuses on payment and membership.

By introducing Alipay application to increase the popular payment method to cater for the younger generation's demand for fresh taste, the whole payment process is smoother and convenient.

Through membership data, the members can be quickly and efficiently expanded. Through the issuance of coupons, the online traffic will be drained to increase the volume of offline stores.

Speaking of the future development plan, Huang Yongzhi revealed that Guang Bai will develop in two ways: one is to create shopping centers, the other is defined as "complex", the other is to promote regional living centers, and to add other elements to the supermarket as the core. Two

Liwan store will first test the water district living hall.

Huang Yongzhi said that the shopping center of department stores is the integration of department stores and shopping centers.

The area of "community life shop" is around 1000.

He said that the community life shop is the focus of all businesses in the future. It involves the current "last mile" problem. For example, consumers want to buy a store. They can place orders in the community store, help them with distribution, and do not need to go to a far away head office.