The "Male Consumption" Economy In The United States Sees A Steady Increase In Sales Of Underwear

Green Spann, former chairman of the Fed, has put forward the famous "

In theory, the sales volume of products is regarded as a good and bad trend, and the economic situation is good. The sales of underwear will increase steadily, and the decline of sales will mean that men's consumers are too tight and restricted.

Recently, sales of two well-known underwear manufacturers have been reported, which seems to be a good sign of the gradual recovery of the US economy.

According to the report released by Hanesbrands Inc., the largest underwear manufacturer in the United States, in October (2014), the company has been selling for two consecutive quarters with profit growth.

As of September 27th this year, net sales of $1 billion 400 million in the quarter increased by 17%, adjusted net operating profit grew 23%, climbed to $217 million, and all departments' net sales grew, the company performed well, and even further improved the profit forecast next year.

"Our company continues to perform well, especially in uncertain consumer environments," said Richard Noll, chairman and chief executive of Hanesbrands.

Our surplus in the first three quarters of 2014 was higher than that of the same period last year.

Female sex

The performance of the industry is also striking. The net sales of Victoria's Secret parent company L in October this year reached 700 million US dollars, up 3% over the same period last year. As of November 1st this year, net sales in the past 13 months exceeded 2 billion 320 million US dollars, up 7% over the same period last year.

Although the annual growth rate of Victoria's Secret is not very impressive, sales in recent seasons have been stronger than any other subsidiary.

Victoria's Secret CEO Sharen Turney said sales and revenue of the brand were more prominent than last year. Total sales grew by 5%, while same store sales grew by 3%, and operating income reached 17 million 600 thousand dollars, or 6%.

Investors also seem to be optimistic about the strong fundamentals of underwear manufacturers and the gradually improving economic situation.

Shares of L Brands grew by 55% and 26% respectively this year, much higher than the 10% growth rate of the stanpin 500 index.