Innovating O2O Mode To Lead Retail Frontier

"In the next few years, the traditional industries will constantly encounter the subversion of Internet thinking, and the electricity supplier is not only doing technology but also commodities."

Deng Xiaohua, President of Shandong Sanxin Industrial Co., Ltd., said that when the traditional sales encounter e-commerce, we must do well.

We must regard commodities as a strong supporting point.

Enterprise not

Will fall behind, Sanxin group as a traditional retail enterprise, in recent years, continuous reform and innovation, in June 2008 in Qingdao to test the water to do independent business brand store; in June 2010, the Ji'nan branch was established, and opened the sub station; in September 2012 in Heze to try to do localized O2O e-commerce; April 2013 established the electricity supplier department, opened Taobao Tmall and local mall; March 2014 365 special sale online, O2O platform successfully built, complete online and offline all channel strategic layout.

How does the future retail pattern go? Deng Xiaohua made a questionnaire based on actual action.

Successfully built three letter O2O platform platform to achieve online and entity integration, data exchange, click the mouse goods can be delivered to the door in time; 365 special sale network that integrates three letter business outside Taobao quality goods, offer discount sale service.

"

The world is changing, but the most fundamental thing is commodities. At present, the company has cooperation with more than 1300 manufacturers. "

Deng Xiaohua said that the development of e-commerce should start from mastering user habits, and do well in channels and commodities.

Related links:

In the interview, Wang Lijie repeatedly mentioned vip.com, and admitted that vip.com did a very successful job.

In fact, Jingdong's flash purchase channel has been named "red" for nearly a year since January 8th.

At the beginning of the line, many people in the industry believed that Jingdong should copy vip.com mode on its own platform.

From the financial statements published by vip.com, we can see that the profit margin of the tail cargo mode is relatively high, which is also the reason for pulling up its stock price.

Ever since vip.com went public, all customers, Dangdang and even many vertical B2C companies have opened similar channels to clean up inventory.

Most platforms want vip.com to improve their profits.

"From the mode, we do the flash buying mode, like vip.com, there are many foreign models like this."

In Wang Lijie's opinion, flash buying is a sales mode, basically used at home and abroad, and the website of mother and baby is better done abroad.

When it comes to the advantages of Jingdong's flash buying and vip.com's differentiation, she says that there are no differences between the two from the perspective of the mode, but the advantage of Jingdong flash buying lies in leveraging the Jingdong service system, from warehousing, distribution to customer service, and users can enjoy the self service of the same Jingdong mall.

It is understood that before the launch of the flash purchase platform, the Jingdong open platform team has done in-depth research and Reflection on the mode, and the angle of thinking always revolves around the needs of users.

In fact, users are in need of brand products with high quality and low price, which is also the reason why outlets are popular.

In addition, from the point of view of brand dealers, inventory is generated every season. The most economical way is to digest inventory on the same platform.

How to solve the problem of brand tonality and tail cargo tonal conflict? Jingdong has found a very good solution, that is, flash buying becomes a two level domain name, which distinguishes it from the main station. Users enter the entrance from the home page, and see a famous sale platform.

In addition, it is understood that Wang Lijie, who is currently responsible for flash shopping, was originally a senior vice president of beauty and joined Jingdong for about 8 months.

She said that joining Jingdong is due to flash buying business, and "East elder brother is very optimistic about flash buying".