Guangzhou'S Clothing Wholesale Market Is On The Road Of Pformation.

In the past six months, the pformation and upgrading of specialized wholesale markets in Guangzhou's central urban areas are in an orderly manner. Reporters recently visited the thirteen line, Liuhua business circle and other clothing markets.

Huge changes are brewing, market managers still have confidence in the prospects, but many businesses still rely on the "three current (spot, cash, spot)" business model that hinders the pformation.

In December, the new clothing city is empty, the 6 Building merchant Cai Hao (the pseudonym) again at the mouth "sit" one day, from time to time to close the merchants to drink Kung Fu tea, Cai Hao's partner facing the computer, for the newly registered, popular WeChat shop to pay 400 yuan promotion fee, hoping to attract a lot of fans, and their Taobao store, "basically no one to come."

"Three now" pactions remain mainstream

Entering the November, most of the merchants who mainly engaged in foreign trade orders business were ushered in the off-season.

"Most of us do wool knitting, and some customers in the Middle East, Japan and Korea basically come back to the season. Now, no one has come to normal in the season."

Due to the different market positioning, the clothing wholesale market of Liuhua business circle is different in the same season, which is a normal phenomenon for many merchants.

"A lot of shops, one year is the peak season, a few months of orders, the peak season is done, the rent a year is small."

Cai Hao said.

According to the reporter's investigation, at present, the new floor has a higher floor rentals of thirty thousand or forty thousand yuan per month, a lower stalls, a rent of up to seventy thousand or eighty thousand yuan, and a more popular stall in the white horse wholesale market, with a rent of nearly 200 thousand yuan.

In Cai Hao's view, the rental cost of tens of millions of dollars a year is one of the larger costs of a physical store. He recognizes the advantages of e-commerce in terms of store rents and water and electricity costs, but he does not think e-commerce is urgent.

Cai Hao told reporters that the clothing wholesale market, "there are a lot of merchants and I are Chaoshan people, many years of tradition, each merchant has their own factories and warehouses, we open shop at the scene, are placed in the model, the customer site to see the goods, orders, we contact the rear production and delivery."

Cai Hao said, this way, both sides are more dependent on, "customers must go to the scene to see, how many needles, texture, raw materials, quality of the design of the clothes, the photos can not be seen through the Internet."

In this year's "2014 China professional market development annual meeting", Shao Jianming, President of Guangzhou professional market association, admitted that "three present" pactions saved a lot of labor and management costs, because all pactions were in the line of sight of operators, but the cost of "three present" pactions was also higher.

Reporters visited thirteen rows of new China Building and white horse clothing wholesale market, and the "three now" pactions still occupy the mainstream, and shopkeepers do not seem to buy much about e-commerce.

White horse

A Jun, a businessman in the market, told reporters that some customers had to do more than ten pieces or even a few pieces to do the domestic sale of clothing. "That's all on the spot, on the spot and on the spot, we've been doing business for a long time."

Most bosses can't use computers.

Cai Hao believed that

The pformation takes a long time, and there is a big obstacle. "This is the characteristics of the industry. Every business has its own clothing design team. It keeps pushing out new models. If you are e-commerce, no businessman will be foolish enough to put the new money on the Internet, because the imitation will appear immediately."

Cai Hao said, "I have also seen some wholesale clothing websites. Most of them are old ones. If customers want wholesale, they need to buy" exploding money "or to see the scene, so they return to the spot paction.

Many businessmen agree with Cai Hao's view. "This is why we seldom go to the other store, and these are regulations."

A businessman said.

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Reporters on the white horse clothing network to see, although there are dozens of products displayed to hundreds of sales, but did not see any comments.

According to the Guangzhou professional market chamber of Commerce, at least 8 of the 10 owners and operators of the wholesale market will not use laptop computers, but this group is no less than one or even two or three mobile phones.

"In the professional market, for example, we do shoes business, a wholesale 500 thousand pairs of shoes, there is a first or first delivery, this is the problem of trading system.

This is also a bottleneck that has plagued the professional market.

Shao Jianming said.

The thirteen line appears to be bustling.

But kapok International

Bu Xiaoqiang, general manager, told reporters: "according to our understanding, the turnover of the major garment markets this year has shrunk dramatically, but how much shrinkage has not been revealed."

3 years after the formation of electronic business

According to the data provided by Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Finance and economics, Guangzhou has 1260 professional markets, of which nearly 1000 are in good condition, about 5500000 are in the market, and 5 million are employed.

But obviously, these 5 million practitioners do not calculate the "new jobs" that are derived from these markets: the disabled drivers, warehouse owners and trailer porters.

A series of problems caused by these new posts are the main reasons for public criticism.

Shao Jianming listed the data in the 2014 annual China professional market development conference. In 2013, the turnover of e-commerce in singles day was as high as about 3000000000 Yuan, which is equivalent to half a year's turnover in China's retail industry.

The average daily turnover of nearly 1000 professional markets in Guangzhou is about 1 billion 400 million yuan.

Insisting on the value of physical stores? Bu Xiaoqiang of the international fashion city of kapok gave a positive answer.

The red cotton international fashion city is the exhibition and trade demonstration market built by Liu Hua Street. "Our fashion city has more than 3300 merchants in 2007. Now we have reduced to 1250 merchants, but the turnover has not declined but increased.

This is one way of thinking, wholesale can not be small and small, so that the tide of sand, we have to do our own brand. "

Bu Xiaoqiang introduced that the number of merchants decreased, but the proportion of independent brands continued to rise, and the proportion of independent brands was 60%.

As the vice president of Guangdong Wholesale Market Association, Bu Xiaoqiang is very clear about a series of traffic and housing conversion problems brought about by the wholesale market. "Indeed, the proportion of e-commerce and trade development should be increased, the proportion of retail sales will be reduced, and the surplus will be less, but this needs a process."

Bu Xiaoqiang believes that the traditional entity store is a specialized place to provide information, goods and prices, but now all these can be realized online. "The store still has on-site value, but e-commerce must be considered."

As a demonstration of the exhibition market, kommero has set up a special e-business company, but its work is just beginning.

Similarly, the white horse clothing wholesale market has just started in e-commerce. This year they just launched the white horse clothing network, but the reporter asked many merchants, the response was not enthusiastic.

In June this year, a large wholesale platform called Zhenhai wholesale network signed a strategic cooperation agreement with nine professional wholesale markets in Guangzhou, and more than 60 wholesale markets stationed in Zhenhai wholesale network.

According to Li Hua, the head of Zhenhai wholesale network, the website will alleviate the problems of pportation, housing and warehousing in Guangzhou's traditional wholesale market such as spot, cash and spot, and will make the entity store e-commerce. It is expected to achieve an annual turnover of over 500 billion yuan in 3 years.

The concept of "three present" can be changed but difficult to disappear.

It is one of the reasons why many citizens hope that the specialized wholesale market in Guangzhou will be pformed and upgraded.

At the beginning of this year, the Guangzhou municipal government issued the Guangzhou Municipal People's government's opinions on promoting the pformation and upgrading of specialized wholesale markets (hereinafter referred to as "opinions").

According to the "opinion", in 2014, the central urban areas (including Yuexiu District, Haizhuqu District, Liwan District, Tianhe District, Baiyun District) will focus on 1 specialized wholesale markets with pformation and upgrading conditions, and then cultivate 2 to 3 provincial international procurement centers. At the same time, they will strengthen the application of e-commerce and the construction of public facilities, and promote the separation of business logistics.

Among them, promoting the separation of business flow logistics will effectively reduce the above-mentioned perimeter security risks.

After the promulgation of the "opinions", Tianhe District's Shahe clothing wholesale market, the thirteen line of Liwan District and the wholesale clothing market of Guangzhou Railway Station have launched a series of rectification activities aiming at hidden dangers. The rectification has been preliminarily completed so far.

"To go deep into the wholesale market and respond to the impact of the electricity supplier, the old market reaction is bound to be slower."

Bu Xiaoqiang believes that Guangzhou people like to get together to do business, such as the thirteen line of the early market is spontaneously formed, the government's corresponding supporting services are relatively lagging behind.

"But Guangzhou needs these markets, it prospers the local economy, increases employment, changes people's consumption habits, and more importantly, it stabilizes local prices. Several big businesses buy this price and others will not raise prices."

Bu Xiaoqiang said.

In Bu Xiaoqiang's view, the way of trading on the spot can be changed and adjusted, for example, the cash link or spot link will be pferred slowly to the direction of electronization.

"If you want it to disappear completely, it is impossible for the entity store to provide experience, which is not available online, which is why businesses are still willing to rent."

Bu Xiaoqiang said.