Luxury Consumption Market Ranked First In 2015.

According to British media reports, the latest Chinese luxury goods report released in 2015 shows that, despite some global

In mainland China, the market is weak.

The overall consumption vitality of the market remains the same, and consumers are more inclined to buy luxury goods and services for themselves and their families, rather than past gifts, and tourism has become the number one luxury consumer category.

According to reports, Rhodes public relations and Ipsos recently released the joint report.

The report points out that the overwhelming majority of consumers' consumer confidence and willingness to spend are still rising. They expect to spend at least a level on luxury consumption next year, and some will continue to grow.

In this regard, Simon Tye, executive director of Ipsos group, said, "we see that consumers in the mainland, especially in the first tier cities, are still very strong in demand for luxury goods, so we expect the overall dynamics of the Chinese market to maintain the current development trend."

It is reported that the survey sample from 1933 consumers in mainland China and Hongkong, mainland respondents average annual household income of about 775 thousand yuan, Hongkong respondents average annual household income of HK $983 thousand.

From the perspective of consumption patterns, Chinese consumers are more inclined to buy luxury goods and services for themselves and their families. Tourism has become the number one luxury consumer category.

50% mainland consumers and 38% of Hongkong consumers show that they plan to invest more in tourism.

On the main consumption categories of outbound travel, the choice of mainland and Hongkong consumers is quite different. Mainland consumers are mainly shopping, while Hongkong consumers are mainly catering, entertainment, gambling and so on.

In overseas consumption, duty-free shops have become the main consumers in mainland China and Hongkong.

One of the channels.

Over the past year, more than 50% of mainland respondents have been duty-free shops, and more than 80% of consumers are dissatisfied with domestic luxury retailers' services.

When shopping overseas, they expect high quality services and more choices.

Rhodes, vice president of Shanghai public relations, said that with the increase of consumers' outbound travel and the consumption of extravagant extravagant goods, luxury brands in China should think about how to maintain the brand loyalty established in China.

Bain consulting recently released a report that the growth of the global luxury market next year will be basically the same as 2014. The US and Japan are the biggest driving force.

The luxury goods industry has been on a downward trend since 2011, in part because of weak demand in China and weakness in the European economy.

The report predicts that in the current exchange rate, China's luxury spending will grow by only 1% next year.