Between MUJI And UNIQLO

Recently, reporters recently learned that Fang Jianhua, the founder of emann's "slow life, fast business", will be available for sale at the end of December. Fang Jianhua said that the original intention of writing this book is to make it difficult for the world to do so. brand Therefore, the book describes in detail the development process of enman, the various problems encountered, as well as various practical content.

Fang Jianhua told reporters that Yin man wanted to create the best influence of the fashion ecosystem. This book hopes to provide reference for more people who want to make brand, and also hopes to have the ability. Designer After seeing this book, you can cooperate with emann.

"We have already developed many new brands, and we may introduce international brands in the future." Fang Jianhua pointed out that he hoped to find collaborators with brand spirit and brand dreams, and hoped that their brands or design products would have a unique style for a specific group of people.

The funds raised from the public offering will support the company's efforts to deepen new product development, continuously enhance the competitiveness of its products, and enhance the overall retail operation capacity of channel partners and companies.

Regarding the introduction of international brands, Fang Jianhua said that he would not cooperate with luxury brands and super brands, but would choose characteristic designer brands. At present, the main cooperative brand of EMMAN is Clothing category The expansion of other categories is not the point at the moment.

Fang Jianhua pointed out that the key to developing new brand is "making one into one". "We don't care about the number of brands, but we hope to achieve more brand dreams. Our life has been successful on the left, and we have succeeded in the first language. In the future, we hope that the new brand will also develop well, not to expand the number of brands. "

In addition, Fang Jianhua revealed that in 2014, Yin man will complete the acquisition of the autumn brand, and in the first quarter of 2015, a new autumn will be seen.

About the new book, Fang Jianhua introduced: "we almost made the brand strategy, brand landing, brand communication and some ideas and management methods all public. In the Internet era, we really want to share the spirit. As the market changes, businesses are constantly changing and upgrading the way consumers catch and keep consumers, so what kind of marketing is the most effective way?

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Reporters learned that the new book also revealed the direction of future development. There is a link between Muji and UNIQLO. For this reason, Fang Jianhua explains that Yin man has begun to extend the category of shoes, bags, accessories, etc. this multi category mode has something in common with Muji, but it will not make so many categories as Muji. "We are focusing on the concept of slow life, so the expansion of future categories will also be in this concept. We may make products from home and home textile categories."

Liu Qiongxiong, co-author of the book "City Pictorial" COO, believes that Yin man is like an Internet brand between these two brands.