Online And Offline Wonder, Crazy Consumer Looting

Business circles are capricious, giving birth to various kinds of grabbing and grabbing. In 2014, they were still looting, grabbing consumers, fighting for time, grabbing "double 11", robbing opportunities, grabbing technology, and so on.

We must not be weak or soft. We must be cruel and make decisions. We must be willing to pay for consumers. Do not question the business again, because consumers have been fully motivated in this era.

Ali listed employees benefit millions

News clue: in September 8th, Alibaba launched a roadshow in New York, which shocked the senior investment bankers in Wall Street. Alibaba formed two teams of bankers and executives to meet with investors in the US, Europe and Asia.

In September 19th, Alibaba group listed on the NYSE, setting the largest IPO in history, becoming the second largest Internet Co in the world.

Editor's comment: the listing of Alibaba not only gives great encouragement to Internet entrepreneurs, but also makes Ma become the richest person in China. The Commissioner on the Hurun fortune list also has no regrets. Ma Yun is undoubtedly the best spokesman for the two words "counter attack".

From the original Lakeside Garden in West Lake, the "Eighteen Lohan" of Alibaba was established to the "partner of Alibaba" of 30 people, from the initial code farmer to the holding employee.

7 years later, Alibaba Group employees increased more than 20 thousand employees. According to the exact number of prospectus, as of December 31, 2013, Ali had 20884 full-time employees, including managers, software engineers, marketing staff and Alipay employees, who were also beneficiaries after the IPO feast.

Turning many "yards farmers" into millionaires is the most realistic and intimate subsidy.

"Teng million" resource sharing

News clues: "Teng million" is Wanda and Baidu, Tencent jointly held a press conference to reach cooperation on the electricity supplier level.

Wanda, Baidu and Tencent announced joint funding to establish Wanda electronic commerce company in Hongkong to fully develop O2O e-commerce business mode.

The 3 companies invested 5 billion yuan in the first phase of Wanda's electricity supplier, including 70% of Wanda and 15% of Tencent and Baidu.

Wanda, Baidu and Tencent will open accounts and membership systems, create payment and Internet financial products, establish a general integration alliance, and carry out deep cooperation in the areas of big data integration, Wi-Fi sharing, product integration, and traffic introduction.

Editor's comment: the Alibaba and Hengda alliance, which are created by "wine talks", have attracted much attention.

Crocodiles eat small fish has become a past tense. After the national economy entered the "new normal", tyrant began to become friends with tuhao. "Teng million" is the best example of Baotuan O2O.

Physical retail test water business seems to be the hottest topic this year. Physical retailing is a mixture of love and hate for businesses. It admires its high growth and hates its encroachment and impact. But it also dreams of plugging in the wings of electric providers, flying over the current predicament and heading for a better future.

Each family

All have their own "electricity supplier dream". Only by staying in the leading camp, can we win long distance running.

{page_break}

Xinguang heaven and earth has no advantage in discount.

News clue: in the new world of "ultra high end" with "international zero time difference", consumers often encounter "luxury car show", "watch watch", "new store release", "fashion show" and other high-end brand activities, and have gained a good reputation and reputation.

Although there are few discount promotions, it has already formed its own style, attracting many big coffee consumers who are not bad money and heavy environment.

Editor's comment: if a diversified business center wants to avoid vicious competition and price war, if we want to meet the increasingly diverse demands of consumers in a limited area, we need to have a unique operation mode and other brands.

With the slow pace of economic development and the blind development of commercial real estate, shopping centers are too concentrated, form convergent and fierce competition. Many new shopping centers do not profit as expected.

The luxury and comfort of shopping centers represented by Beijing, Shanghai, Guangzhou and Shenzhen are almost the same as those of shopping centers in Paris, New York and London. Unfortunately, the shopping centers in China's major cities are basically the same as the shops and brands, and luxury car shows, fast fashion brands, luxury brands, cinemas, fast food and comprehensive functions are mostly uncharacteristic.

Capital is just the start of orlies.

News clue: Although the development of orter is not yet mature in China, but as an imported product, some developers and operators use rich international experience and retail background, and individual orlies not only quickly adapted to the Chinese market, but also formed strong profitability.

As a specialized market, orter pays great attention to the building of cultural atmosphere and the licensing qualification of luxury brand manufacturers. In a sense, investors with capital have only got tickets.

Editor's comment: outlets are different from discount stores. They are manufacturers' direct selling centers, because goods originate from manufacturers and form discounts, rather than mere discount on genuine prices, and some outlets can cooperate with manufacturers to customize special products that meet the preferences of the consumer group. Such products may not be discounted in their own right, so we can see that discount is not the true meaning of outlets.

It has the tradition of binding the international and the second-line brands, and the management of luxury goods is quite different from that of high-end products and daily goods.

This is why otter's development and operation can not be purely funded.

Luxury is a symbol of love, beauty, quality, eternity, humanity, respect, right and so on. It is based on dreams, rarity, taste, art, time and perfection. It is a symbol of customer's own level, which is a luxury item, rather than a social identity that defines a luxury customer.

Jingdong red envelopes create "6 / 18 shopping"

News clues: WeChat friends circle, Jingdong puppies distributed gold with "zero threshold" red packets, this wave of people robbed red envelopes quickly cleaned up the hot ticks for a while ago.

This Jingdong celebrating activities include home appliances, books,

Other categories of "buy the province", in addition to brand promotion campaign to overcome consumers, "big mouth Jingdong dog" also invited Lu Yi, Liu Yan and other stars to help.

3 clothing brands, including micro-blog, babtiti, Antarctica and Shanghai story, have launched the "slot machine" map game, so that players can participate in the "6. 18" Party's virtual shop raffle.

Editor's comment: this celebration Jingdong issued a 1 billion yuan red envelope, temporarily said not to grab the amount of Jingdong's red envelope, how to use it, this red envelope marketing is more successful, even people who do not buy online usually follow the same route and "robbed" Jingdong.

Because WeChat red packets are usually connected with potential customers' micro payment bank cards, Jingdong sends directly through the red mobile client, binding the mobile terminal potential customers.

In fact, the electricity supplier war has always been your debut, Jingdong launched a "celebration", the electricity providers are following the market, "6.18" is whose holiday is not important, but no one electric business is willing to miss this "Carnival", especially this year also ushered in the upsurge of the world cup.

With the world cup war, the business people who have been bustling up have been attacking, regardless of whether they kick off the goal or the real goal, all the electric providers use various means to "go out".

{page_break}

Double 11 mobile client

News clues: Tmall's "double 11" Shopping Festival sales volume within 24 hours to reach 57 billion 100 million yuan, mobile terminal pactions accounted for a rapid growth rate, the final proportion accounted for 42.6%.

All categories show the characteristics of offline sales of traditional brands and Internet brands.

Editor's comment: the consumption of online shopping and mobile terminals has become a habit of consumption, and the "double 11" is no longer confined to women. In the past, the "fireproof, anti-theft, anti abortion ladies" section should be added to the "manhood" now, starting from 8 at night 10.

The high frequency scintillation computer screen has been unable to satisfy people's desire to lie on the bed. The tablet and cell phone are powerful enough to kill the spike. So Tmall businesses no longer complain about the advertising effect they put on Tmall webpage. Consumers are behind the cell phone, you are still waiting in front of the computer, and naturally they will miss it.

However, while many businesses are enjoying good sales performance, they are also under pressure to take up and deal with large quantities of orders in a short time. Therefore, no matter whether the seller or the shop assistant is even a courier little brother, they can not recover their vitality for a long time after "double 11".

Introspection and precaution of garment enterprises

News clues: for some enterprises to reflect the frequent occurrence of "special consumers" with the name of counterfeiting the company's malicious high price claims of events, individual agencies also with the help of spot checks to follow suit, to many clothing brand production and operation has caused serious trouble.

In August 8th, the Shenzhen garment industry association and Shenzhen Metrology quality inspection and Research Institute held a forum on dealing with malicious fraud.

In terms of clothing, there are more than 20 Chinese brands hit by Wang Hai, a professional crackdown. The main problem is the false fabric.

For example, for the case of Shandong's Ginza Street shopping center's swan's fur clothing fraud case, the court decided to refund Wang Hai's loan 108900 yuan, and compensate 108900 yuan.

Editorial comment: "flies do not bite the seamless eggs", first of all, the quality of products is indeed a problem, so there will be multiple brands of "dummy" can catch "handle", in addition,

In the face of quality problems, enterprises blindly "cling to and press", and this also provides an opportunity for illegal professional counterfeiting people.

Therefore, some interest oriented "crackdown" individuals and organizations have thought of such a "bad idea". They should seize loopholes in the imperfect industry standards and leave them at the edge of the law breaking and protecting the law, with the impure purpose, to get extortion and get compensation as the end.

Mobile sales provoke electricity suppliers and retailers

News clue: China's retail industry shows