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    Escada Announces Glen Mcmahon As The New Chief Executive Officer

    2014/12/19 12:39:00 57

    EscadaGlen McmahonChief Executive Officer

    Ai Oscar Da (Escada) recently announced its new chief executive candidate. Currently, Glenn McMahon (Glenn McMahon), chief executive of Tamara Mellon Mellon, will take up the famous German fashion brand next month in office in.

    Ai Oscar Da (Escada) recently announced its new chief executive candidate, currently serving as Tamara Mellon (Tamara Mellon).

    Chief executive officer

    Glenn McMahon (Glenn McMahon) will take charge of the famous German fashion brand next month.

      

    Mcmahon

    Her predecessor was Bruno Saelzer S Bruno lzer, who successfully revived Escada in November. The latter turned to the chief executive of the British fashion brand Bench and took away a trusted confidant.

    Mcmahon will be at the headquarters of the SCADA in Munich, Germany.

    Brand president

    And chairman Meg Mittal (Megha Mittel) works together.

    Mittal told WWD, a leading media in the industry that she was "convinced that Glen was the ideal chief executive of the SCADA".

    She went on to say that the company felt that it was time to push the brand to the centre of the stage and further enhance customer satisfaction and expand the international market.

    Mcmahon, who already knows about the past, brand DNA, retail network and operation system, said: "I see the potential for further growth and brand development.

    I have always been a super fan of SCADA, and I am looking forward to working with Meg Mittal and her team.

    Glenn Mcma Hong has rich experience in the industry. He has held an important position in the famous American luxury brands such as Armani (Giorgio Armani Collezioni), Donna Karen (Donna Karan) and Du Gabbana (Dolce & Gabbana).

    Before joining Tamara Mellon, he served as CEO of St. John Knits (Saint John knitting company) for 6 years.

    Related links:

    When purchasing goods, businesses can not do without market information and accurate market information, so that you can make the right decisions.

    If information is not reliable, the business will suffer losses.

    And market information comes from market research.

    The main methods are as follows:

    1, visit, you can choose a group of representative users, as a long-term contact object.

    2, the establishment of a workbook, salesmen, purchasers and relevant business personnel, a large number of daily contact with consumers, should consciously record consumer opinions on goods, accumulate bit by bit, often adhere to, and then the industry views, system collation, to the relevant departments.

    3, we should set up a shortage register, and register the goods which are not needed by consumers.

    Registration items are name, unit price, specification, color, quantity, time and so on.

    4. The customer opinion book is an important way for the store to communicate with customers.

    The head of the cabinet should check the customer opinion book at the end of the day, find and catch some tendentious problems, and improve in time, so as to continuously improve the level of purchase management.


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