Garment Enterprises Gradually Enter The Mainstream When They Enter The Deep Adjustment Period.

On the one hand, domestic youth leisure wear, which is the main line of the three or four market, is on the one hand.

In the deep adjustment period, terminal sales have slowed down; on the other hand, the company has explored the implementation of the "fast fashion" mode, and the franchisee also needs time to run in.

To overcome product homogeneity,

A new path has been opened up.

Among them, Hai Lan's home, Li Lang, CABBEEN and so on are outstanding.

Hai Lan home's annual report shows that the company implemented a big store strategy, the first half of the new "three in one", "two in one" brand linkage shop 44.

Since last year, Li Lang has cleaned up inventory and optimized channel management, raising the proportion of original products.

At the same time, we should strengthen R & D and supply chain management to achieve the strategy of "upgrading quality without raising prices".

"We are now in the cycle of economic adjustment. Many contradictions and problems are intertwined, superimposed, economic growth shifting, structural adjustment, and the accumulation of contradictions in the rapid development.

This is a normal phenomenon in the process of adjustment and pformation of the market-oriented industry, and can not explain and represent the industry as a whole and mainstream. I particularly oppose the exaggeration of this phenomenon.

Chen Dapeng, executive vice president of China clothing association, said at the 2014 China clothing convention.

He believes that the current industry is running "overall smooth, adjustment and change".

Expanding platform integration to achieve closed loop business

In addition, mergers and acquisitions become

Means to achieve their respective needs and rapid development.

He spent 57 million yuan to purchase the operating assets of Guangzhou Yi Shuo Garments Co., Ltd. and Guangzhou Yi Ni Clothing Co., Ltd.

The Pathfinder acquisition "green field network", to create "multi brand + outdoor tourism service platform + outdoor vertical electricity supplier" outdoor ecosystem new system, Kaiser shares purchase hand travel company cool cow interaction, hundred round pants industry acquisition cross-border export retail business, global shopping and so on.

Now, the traditional brand has changed from online to offline.

Recently, in search of special 39 million 450 thousand yuan, 29 million 100 thousand yuan and 3 million 960 thousand yuan, in one fell swoop, the three major e-commerce brands, including "Mai Mai", "Hei world" and "Yun Si Mu", are in the bag.

In September 1st, the "E mall" shopping platform of nine Mu Wang was formally launched.

Lin Congying, chairman of the nine herd king, said that the integration of online and offline businesses closer to the essence of business was deepgoing, and a closed loop business of "marketing, sales, payment and service" was established.

Wu Jinwei, deputy general manager of the 543 model display prop company development, believes that the future development trend will be the integration of online and offline businesses. This is beyond doubt. The most ideal is that consumers can enjoy the convenience of online payment and have a wealth of offline experience.

Clothing enterprises in the depth of adjustment period show their abilities to save the "warm current" for the "frozen period" of the industry.

As Chen Dapeng said at the 2014 China clothing convention, "this kind of development environment is a good thing for the healthy development of the industry and the future.