Ruble Plunged, Chengdu Women's Shoes Haven't Received Any Negative Effects.

Russia's central bank has used all kinds of means, but it still can not stop the collapse. Russia has been Chengdu for many years. Women's Shoes The main export area has exceeded 70% of Chengdu's output. The domestic inflation and export settlement losses caused by the ruble fall will affect the export of Chengdu women's shoes to Russia? The Chengdu women's shoes are calm. "Through the adjustment of export patterns in recent years, the export volume of Chengdu women's shoes to Russia has been reduced to less than 50%. The ruble's depreciation has not yet had a negative impact on exports."

　　 Rouble Devaluation is not the first Russian cold wave in Chengdu women's shoes.

In the last month of 2014, Russia fell into an unprecedented crisis. Ruble fell more than 10% on Monday, the biggest one-day drop in 1998. On the 16 day, the Russian central bank raised interest rates by 650 basis points, from 10.5% to 17%. It still could not stop the ruble's "free fall", and its value fell 25% within two days. By the combined effect of internal and external factors such as the continuous decline of international oil prices, the economic sanctions imposed by the West against Russia and the low level of Russian international reserves, the depreciation rate of the rouble has exceeded 50% this year.

The exchange rate has plummeted and the rate of interest increase has reached a record high. Meanwhile, the central bank's inflation in November has reached 9.4%. The above three points may have a huge impact on Chengdu's export of Russian women's shoes.

The export volume of Chengdu women's shoes to Russia reached the highest in 2007-2009 years, and 70% of Chengdu leather shoes exported to Russia. However, in the past, the export of Chengdu footwear industry was mainly based on border trade, and did not interfere with the direct supply of terminal customers, and lacked regular channels such as self export or agent export.

So in the past, Russia's political situation had a great impact on the export of Chengdu women's shoes to Russia.

For example, in 2007, Russia announced a total ban on foreigners engaged in small retail trade, Chengdu. footwear industry After a great impact, some Chinese businessmen selling Chengdu leather shoes in Russian stalls sold a lot of goods at a price of 1 to 80 percent off.

In June 2009, the closure of the Russian market of cherokehoovsky made Chengdu's exports to Russia almost stagnant. Because more than 50 million pairs of Chengdu shoes flow from the market to Moscow and Eastern Europe each year.

The exchange rate crash has not yet had a negative impact.

Today, Chengdu women's shoes city propaganda and Planning Department responded, "at present, Chengdu women's shoes export to Russia has no longer adopted the mode of dealers, but choose to take the right step." Through the business department's lead, directly sign contracts with Russian enterprises and economic departments, or under the government's push, let Russian businessmen sign their contracts in Chengdu. This mode ensures that the sale of Chengdu women's shoes is less affected by the Russian exchange rate.

Chengdu women's shoes city also said, "since 2009, Chengdu women's shoes were greatly influenced by the changes in Russian political situation. We made some adjustments, instead of putting eggs in one basket. At present, Chengdu's exports to Russian women's shoes have dropped to below 50%. At present, the sale of women's shoes in Chengdu has become a supplement to foreign sales and mainly domestic sales. Therefore, from this level, the exchange rate changes in Russia should also have little effect on the sale of women's shoes in Chengdu.

For a long time, the footwear industry in Chengdu has always been mainly OEM export, and Eastern Europe and Russia are their main markets. But in the 2007 to 2009, when the export was blocked, the footwear industry in Chengdu sought solutions. On the one hand, it expanded the international market in Central Asia and South Asia. On the one hand, it strengthened the expansion of domestic sales channels.

At present, by adjusting, the women's shoes in Chengdu have changed their management methods, from direct distribution to merchandise display trade, and the tendency of domestic sales is obvious. As for the influence of the ruble exchange rate on the settlement of women's shoes exported to Russia, the women's shoes of Chengdu said, "there is no negative feedback at present."