The Ruble "Stumble", A Loss Of 40% For Every Pair Of Shoes Sold.

Ruble cliffs fall down on Sichuan women's shoes exports

Tianfu Morning Post reporter Wang Lei Yan Xue Intern Li Jun

Russia's currency ruble's recent slump market has hit the world.

In the first half of this year, US $1 could be valued at about 33 rubles. With the tense situation in Ukraine and the continuous downward trend of international oil prices, ruble has entered a sustained depreciation market.

At the beginning of this year, Russia's ruble fell by 50%, becoming the largest currency in the world.

In the near future, Russia is Sichuan.

The depreciation of the old importing countries and the inducement of the domestic economic downturn have led to the steady supply and demand relationship established between the two sides. The phenomenon of stopping orders and cancelling orders has been occurring frequently in Chengdu's export footwear companies, and some large export shoe companies have lost nearly $1 million.

Rouble "stumbling"

Salesperson to Chinese

According to reports, Russia's famous front-line brand mall "ancient mother" part of the store has been replaced by Chinese salesmen for two days.

Growth of Chinese tourists to Russia

The number of entry and exit personnel in China and Russia's border ports has changed recently.

Taking Heihe port as an example, the former tourists were the main force in the entry and exit personnel, but now they are Chinese tourists.

According to statistics, at present, Heihe has nearly 2000 people entering and leaving the country, of which Chinese tourists account for more than 60%.

"Europe and America are already outdated, but now the most cool thing is Russian purchasing. Unfortunately, I have no relatives and friends in Russia."

Netizens "bear diary"

Background and important export areas

Sichuan exports 1 pairs of 3 pairs of shoes to Russia.

The recent fall of the ruble has caused a serious impact on Russia's foreign trade.

Yesterday, the central parity of RMB against ruble was 9.6 rubles to 1 yuan, compared with 10.4308 yuan rupee rebounded to 1 yuan on the previous day, but the sharp downward butterfly effect has spread to Sichuan.

Russia is

A traditional large market, from the 90s of last century, Sichuan shoes began to sell to Russia, and many shoe factories in Chengdu also grew up in the Russian market.

Wuhou District, China's women's shoes city in Chengdu, a shoe export trade, do not want to disclose the name of the merchants said that because of the ruble devaluation, Chengdu has made a single Russian exports of footwear enterprises into the cold winter.

Zhang Dong, deputy director of the European division of the Ministry of Commerce, said earlier that Russia is an important destination for the export of Sichuan shoes.

Data show that every 3 pairs of shoes exported to Sichuan, 1 pairs are sold to Russia.

In addition, Russia is also an important channel for the export of Sichuan shoes to Eastern Europe.

Impact / loss reached 40%

Many Chengdu shoe enterprises stop buying Russian orders and try to sell them domestically.

In 2004, the company of Jiao long shoes, which Mr. Xie was located, began exporting women's shoes to Russia. "Russia is a very important exporter of our country. Up to now, exports to Russia account for 80% of the total export volume of the company, and the remaining 20% remain to be sold domestically."

Mr. Xie said that Chengdu's export to Russia's shoe industry was in 2008. "Our company's total sales in that year amounted to about 40 million yuan, and now its sales volume is about half of that before.

Since December 16th, our company no longer receives new orders from Russia. "

Mr. Xie said he was not alone. "Many of the Chengdu shoe companies exporting to Russia like us have stopped taking orders from Russia."

"This year, because of the devastation of the ruble depreciation, all the single export Russian Chengdu shoe enterprises are facing pformation," said Ms. Wang, who is responsible for the ordering center of China Women's shoes city.

The Russian market is hard to do, and every pair of shoes exported to Russia will lose 40% according to the current exchange rate. "

Countermeasures. Sharing customer resources

Construction plant alliance ordering center single export complex

"It is very common for Russian ordering companies to suspend shipment and cancel orders," Ms. Wang said.

To this end, in November of this year, the women's shoes company of China set up a factory union ordering center, allowing more than 100 shoe companies, including Mr. Xie, to enter the ordering center, sharing customer resources, and holding together to warm up the brand.

"The establishment of Factory Alliance ordering center is to build a platform for these shoe companies to pform them from a single Russian export shoe company to a composite shoe manufacturer exporting to Russia, Europe and the United States."

In addition, the ordering center is also trying to help part of the shoe manufacturers to switch from pure exports to domestic sales. Ms. Wang said, "this will put pressure on some domestic shoe companies, because the market cake is so big, but it can still survive."

In addition to the export of traditional strong women's shoes, the demand for Kawa Cha, Sichuan liquor exports, Russian tourism and high-tech products is also increasing.

At the end of November this year, our province held a Sichuan pork resumption working conference on Russian exports, and established the Sichuan chamber of Commerce of Russia and the Commonwealth of Independent States (CIS), and tried to promote the resumption of Sichuan pork exports to Russia.

For a special reason, Sichuan pig's export to Russia has been stagnant for ten years.

Yesterday, the Sichuan provincial commerce department official said that the project is still in preparation for the resumption of the ruble collapse has not yet had a significant impact on Sichuan's pork exports to Russia.

Latest broadcast

Foreign exchange bureau: ruble fall has not yet had a significant impact on China.

According to Xinhua news agency, facing the recent collapse of the ruble market, Wang Yungui, director general of the comprehensive administration of the State Administration of foreign exchange, said 18, the reason for the collapse of the ruble is very complicated.

Overall, the impact of the ruble fall is not yet fully apparent and remains to be assessed.

For China, the current level of economic and capital flows is normal.

There is no significant impact on cross-border capital flows.

The spot exchange rate of RMB against the US dollar went down yesterday, breaking 6.21, hitting a low of nearly 5 months.

Wang Yungui said that when the market decides the exchange rate, it is normal for the renminbi to appear at a certain time point and a certain month, and there is no need to over interpret it.

Typical story

Chengdu guy poured milk powder to save himself in Russia

In December 15th, Russia's rouble fell 13% against the US dollar. On the 16 day, ruble fell again, and once fell below 80 rubles for 1 dollars.

On the 17 day, the rouble exchange rate increased.

How do businessmen in Sichuan deal with Russian business for a long time?

Main business: auto parts business may face losses.

Ruble's collapse is bad news for Liang Yanwei, a 28 year old Chengdu boy.

The 4 container vehicle parts that have just arrived in Russia are likely to face losses on the market.

Russia, a big exporter of energy, has over 6 of its light industrial products and foodstuffs relying on imports, and 3 of the market's heavy industry products come from abroad.

This allowed Liang Yanwei, who had studied in St Petersburg, to see business opportunities.

More and more Chinese car brands have entered Russia. 3 years ago, Liang Yanwei and his classmates opened an auto parts trading company.

A trading cycle, from order to payment, usually takes 5 months.

The value is about 2 million yuan each time.

Russia is a highly monopolized economy, and many industries are divided by oligopoly.

"As long as we look for dealers, business is good."

Liang Yanwei said that before each shipment, the profit rate was more than 70%.

But recently, the rouble exchange rate has fallen too sharply.

"In July this year, 1 US dollars would be able to change 32 rubles and 1 euros to 48 rubles."

Liang Yanwei said that in less than half a year, the profit rate of ruble was reduced to 35%.

Sideline: buy powdered milk for sale in Russia

In the six months of the rapid devaluation of ruble, two St Petersburg people, 33 Yulia and 27 year old Yuri, have new jobs: buying cosmetics and milk powder in the mall, and sending them to Chengdu via air freight.

Liang Yanwei received goods in Chengdu and sold things from the Internet.

Cosmetics and milk powder in Russian shopping malls are mainly imported from Europe.

There was no price advantage.

It's not easy to make money with the 10%-20% tariff, as well as about 25% of the air freight.

But in the past six months, Liang Yanwei not only sold about 800 barrels of milk powder, but also made money.

The reason is the use of sinks.

Liang Yanwei reckoning that a bottle of powdered milk sold 1000 rubles in the Russian market.

That is to say, it can be bought at a cost of only 31.25 dollars, and the middle cost can be eliminated, and selling 250 yuan can make money.

Now, it costs only 12.5 dollars to buy a bottle of milk powder, and the domestic selling price remains at 250 yuan, and the difference between before and after the price is as high as 175 yuan.

But the life of scalping is not sustainable, and the fate of traders in Russia is becoming more and more complicated.

Russian customs began to strictly control the export of daily necessities, for example, the quantity of single milk powder should not exceed 5 barrels.

In addition, local employees are demanding salary increases.

Today, the latest batch of auto parts is still floating across the sea. Liang Yanwei doesn't know what fate awaits him when he arrives ashore.

He had to wait and see.