What Are The Characteristics Of A Good Clothing Guide?

For consumers, a shopping guide that can really help can not be met. A relaxed and enjoyable shopping experience will give customers a lasting interest in a shop. What are the characteristics of a good shopping guide? It's not only a warm attitude, a kind name, but also a practical one. collocation Suggestion. How can we develop such a shopping guide?

Scene 1: small a and mom go shopping, mother and daughter walk into a shop, and Mommy picks up one. clothes A shopping guide immediately went to their side, and enthusiastically said, "sister, you really have temperament, this is especially suitable for you." Her daughter chose skirts in another row of shelves, and the other one. Shopping guide Run over and say the same thing, "sister, you are in good shape. This is really good for you." Little a and mom left after watching it for a while.

Scene two: little B today is very elegant in shopping, ready to buy a set of casual style clothes, a shopping guide to see her dress, then picked up another elegant dress to recommend to her, in fact, little B does not need these at all, waved away.

Scene three: little c came to a small shop and did not find the style she wanted for a long time. At this time, a shopping guide came over and observed it. She quickly took out some clothes that fit her and let her try it on. After a few minutes, the little C in her new dress stood in front of the mirror and found out, "I didn't think I could wear this!"

When it comes to clothing collocation, many people want to rely on vision and beauty, but how to do it is impossible, and the clothing terminal is also faced with problems such as the breakdown of professional talents, the loss of shopping guide personnel and the lack of training mechanism. The development of excellent shopping guide requires a systematic curriculum structure, a solid knowledge framework to support and rich practical experience as a platform for training.

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The object of shopping guide is the target consumers of products, whether it is to explain the corporate image, the product function or to beautify the brand, the shopping guide is ultimately to achieve the sale of products at the terminal.

Therefore, the market demand is the basic element of the shopping guide refining. Regardless of whether the demand is real or potential, the shopping guide must closely meet the needs of consumers.

The shopping guide must be the objective fact that the enterprise can do. The haphazard shopping guide will only play its own mouths in the operation of the market.

The actual effect and characteristics of the product are the essence of the shopping guide. Similarly, the principle of seeking truth from facts should be followed in the formulation of enterprise strength. Of course, "big words to be true, truth to be big" is the skill of shopping guide.

The high degree of homogenization of products leads to the fact that products are favored by consumers in the market. They must be differentiated, that is, the unique characteristics of products. The product has its own characteristics, which provides the most powerful material for the purchase of the shopping guide, and is also the most important element of persuasion and persuasion.

There is a market demand for products, but in the process of refining the shopping guide, an index is worth considering, that is, the number of consumers. The purchase of a product is relatively small, or when the market capacity is relatively small, the premium capability of the product can not be improved, and the final market of the product will be very limited. Therefore, the product purchase guide must be targeted at a certain number of consumer groups.

A good shopping guide, in the process of refining, not only covers the characteristics of products, characteristics of consumer groups and other factors, but also must take into account the convenience of product guide in the dissemination process. A good shopping guide should also have the characteristics of extremely conducive to communication. That is to say, a good shopping guide is simple and clear. It should be a language that consumers can understand and understand.

Any product purchase guide should have clear objectives. Shopping guide generally does not carry too many purposes. Too much purpose often leads to unclear purpose, which makes consumers unaware of the product characteristics.

Shopping guide is not for no reason, it must be for a reason. This often refers to the fact that every product's selling points or functional elements should be clearly supported, and can be displayed to consumers through simple language or simple demo.