Inspiration From "Double Two" To Traditional Industries

Shopping for luggage express, which seems to be

There are only patents available, but this year's two or two businesses have the same pattern. "As long as you buy the products of our counters, we will send you a mail delivery home."

On the face of it, this is the imitation of the electricity supplier under the offline shop. It can be considered carefully that no one has ever stipulated that shopping in traditional shops can not deliver the goods to the door.

Sometimes, the solidification of thinking makes many problems seem to be unsolved. How does the entity store compete with the electricity supplier? How to make the consumers who are gradually accustomed to shopping online return to the physical stores? Will the physical shops eventually disappear? Sometimes, it seems that the thinking of these problems has formed a wrong area, so we must follow the trend to ensure that we do not lag behind.

However, we may forget that many years ago, when the electricity suppliers were still struggling to open up the market, most people preferred shopping, or in department stores and large supermarkets.

However, Ma Yun did not follow the trend of the time, but chose another way of e-commerce which is more in line with the Internet characteristics.

When Ali double eleven from a single day sales of 50 million yuan to 57 billion 100 million yuan, 6 years, soaring 1142 times, giving the traditional shopping malls huge shock, the latter are unable to stop building their own online shopping mall, but owning their own website is not equal to the Internet, such a mall has become mostly chicken ribs, and has not brought much benefits to the traditional shopping malls.

When we realize that the Internet is not an overnight event, traditional shopping centers are chosen as professionals.

On the opening of their own online shop, shop decoration drainage professional electricity supplier, to provide their own merchandise sales.

But this still does not follow the strategy of follow up strategy.

Because the biggest change brought by the Internet is not only the network channel, but also a brand new thinking: all around to meet the user experience to innovate, so that users can truly experience the taste of "God".

Only when

Based on its own characteristic innovation to satisfy consumers, it will not follow the trend of the Internet tide, and will always slow people down.

The characteristic and advantage of the entity store is that it can give consumers the most intuitive consumption experience.

Shoes fit or not? Big data is accurate. I'm afraid it's not as accurate as consumers' feet.

One day, when we buy things online, we will hear the greetings of the cashiers: do you need express mail? Do you have a clear distinction between the online and offline businesses? There will be no more distinction between the e-commerce entities and the shops.