China's Knitting Industry: A Big Ship In Deep Water

In 2013, the export of China's knitting industry broke 100 billion US dollars, reaching 109 billion 700 million US dollars, an increase of 12% over the same period in 2012, accounting for 3/8 of the total export volume of the textile and garment industry. This year, the 1~10 knitting industry exports 89 billion 100 million US dollars, and the total export volume is expected to exceed 100 billion US dollars this year.

According to statistics, the total retail sales of consumer goods in October 2014 totaled 21 trillion and 300 billion yuan, an increase of 11.5% over the same period last year. In October, the retail sales of clothing, shoes, hats, needles and textile products totaled 983 billion 400 million yuan, an increase of 10.9% over the same period last year. The export of knitted garments decreased this year, but the growth rate of knitted fabrics was faster than that of the same period last year, but the unit price has dropped slightly. According to the import data, there are two different situations. The knitted fabric has dropped by 19.4%. This reflects the declining share of the knitted fabric by the side. It reflects the competitiveness of the knitted fabrics in China. In addition, the export volume of the top 20 knitting export enterprises exceeded 10% of the total export of the knitting industry, and the value of delivery of 40 knitted industrial clusters accounted for 50% of the total export volume of the knitting industry.

"The overall export situation of the knitting industry is better than expected this year, but the investment downturn is faster than expected." Yang Shibin said that from a positive point of view, the economic rebalancing has achieved initial results, and the "capacity" problem has been alleviated. Because investment means the capacity and output in the next 6~12 months. This year's earnings from diversification will not be reflected in the growth of profits. It may be that the sale of stocks increases the total profit. From the domestic market situation, by the end of October 2014, the total retail sales of social consumer goods amounted to 21 trillion and 300 billion yuan, an increase of 11.5% over the same period. Among them, retail sales of clothing, shoes, hats, needles and textile products totaled 983 billion 400 million yuan, up 10.9% from the same period last year. In the first three quarters of 2014, the scale of e-commerce transactions in China was 2 trillion and 950 billion yuan, of which clothing accounted for 25%, an increase of 17.7% over the previous year, and the scale of China Mobile's shopping market reached 230 billion 960 million yuan, an increase of 250.9% over the same period last year. In the future, the mobile terminal market deserves our attention.

"From the industry status quo, although the growth potential is much, but the enterprise resources are few, the export-oriented economy highly coincides, the competition is obvious. At present, all kinds of costs are rising rapidly, but the efficiency of digestion costs is still not matched. "

According to authoritative organizations, China is forecast for 2015. Outbound investment Or will be the first to exceed foreign direct investment. In 2013, China's foreign investment amounted to US $108 billion, attracting foreign capital of US $118 billion. This also confirms that the pace of "going global" is accelerating. During the 3~8 months of this year, 19 thousand and 700 newly registered enterprises in the industry, up 61% from the same period, are many of them. Small and micro enterprises But many of them are business enterprises. In 2014, the State Council approved the total investment of railway projects totaling 1 trillion and 110 billion yuan. In November 7th, the NDRC approved 22 subway construction plans, with a total investment of 882 billion yuan. Judging from the current situation of the industry, although the growth potential is large, but the enterprise resources are few, the outward oriented economy is highly coincided, and the competition is obvious. At present, all kinds of costs are rising rapidly, but the efficiency of digestion cost is still not matched.

At present, active adaptation " New normal goals "Accelerating transformation and upgrading has become the fundamental task of the development of China's knitting industry. In the future, the industry should adjust its structure and industrial structure to better adapt to the economic development under the new normal. Yang Shibin pointed out that in the aspect of structural adjustment of human beings, taking the aging society as an example, 40~60 is a generation that accumulates wealth and has great consumption power. Perhaps it will usher in the second demographic dividend -- "old age bonus". At present, the wealth accumulation of 40~60 years old people is equivalent to the past 100 years, and the accumulation rate of the next generation is not as good as that of this generation. This generation is a wealth family. Therefore, for enterprises, when studying the product mix, they should adjust to the changes of consumers' demand and consumption in the future. In the aspect of industrial structure adjustment, we should pay attention to the transformation from individual advantage to system advantage, and do a good job in the innovation of platform economy and organization group. The innovation of the masses is micro innovation and encouragement, which is also the key factor of competition. With the advent of the era of 4 intelligent manufacturing, we must strive to grasp the important development direction of the Internet plus the Internet of things.