What Enlightenment Does "Double Twelve" Bring To Traditional Shopping Malls?

Shopping for package express, which seems to be a patented business, but this year's two or so, traditional businesses also have the same pattern. "As long as you buy the products of our counters, you will be sent to your home by mail." On the face of it, this is the imitation of the electricity supplier under the offline shop. It can be considered carefully that no one has ever stipulated that shopping in traditional shops can not deliver the goods to the door.

Sometimes, the solidification of thinking makes many problems seem to be unsolved. How does the entity store compete with the electricity supplier? How to make the consumers who are gradually accustomed to shopping online return to the physical stores? Will the physical shops eventually disappear? Sometimes, it seems that the thinking of these problems has formed a wrong area, so we must follow the trend to ensure that we do not lag behind.

However, we may forget that many years ago, when the electricity suppliers were still struggling to open up the market, most people preferred shopping, or in department stores and large supermarkets. However, Ma Yun did not follow the trend of the time, but chose another way of e-commerce which is more in line with the Internet characteristics.

When Ali double eleven from a single day sales of 50 million yuan to 57 billion 100 million yuan, 6 years, soaring 1142 times, giving the traditional shopping malls huge shock, the latter are unable to stop building their own online shopping mall, but owning their own website is not equal to the Internet, such a mall has become mostly chicken ribs, and has not brought much benefits to the traditional shopping malls.

When you realize it is good Internet Not overnight, Traditional shopping malls Choose to build your own online shop on the professional e-commerce platform. The online shop decoration and drainage rely on professional electricity providers, and provide their own merchandise sales. But this still does not follow the strategy of follow up strategy. Because the biggest change brought by the Internet is not only the network channel, but also a brand new thinking: all around to meet the user experience to innovate, so that users can truly experience the taste of "God".

Only when the entity store is based on its own characteristics innovate To satisfy consumers, they will not follow the trend of the tide of the Internet. The characteristic and advantage of the entity store is that it can give consumers the most intuitive consumption experience. Shoes fit or not? Big data is accurate. I'm afraid it's not as accurate as consumers' feet.

One day, when we buy things online, we will hear the greetings of the cashiers: do you need express mail? Do you have a clear distinction between the online and offline businesses? There will be no more distinction between the e-commerce entities and the shops.