"Benevolence" And The Soft Power Of Corporate Culture

Benevolence is the core of Confucian ethical norms and the main line of Confucius thought.

Confucius regards benevolence as the essence of man: "benevolence, man," and "benevolence".

It can be seen that "benevolence" is a code of conduct for Confucian interpersonal relationships.

This criterion shows a spirit of humanism and philanthropy. It is also a reflection of contemporary society's pursuit of human nature and the establishment of human nature management mode.

The core of Confucian benevolence is caring for others and asking people to be "lovers". When they reach the "benevolence" realm, their hearts can love others in real love, so that the society will achieve harmony, coordination, balance and order. On the contrary, it is impossible to manage the society.

Therefore, the Confucian "lover" Ethics reflects the essence of Oriental humanistic management.

In modern society, as a crowd organization of market economic structure unit, although pursuing profit is the fundamental goal of its activities, we should still inherit the humanitarian ethics and ecological ethics of Confucian "benevolent lover".

Because modern commodity economy and market economy are not only the movement of people, wealth and goods, but also the movement of coordinated and cyclic development between human beings and nature.

It is necessary to establish a mechanism of mutual respect and mutual care between enterprises, between enterprises and enterprises, between enterprises and nature. This is not only the basic premise for achieving harmonious and orderly development within an enterprise, but also an important condition for realizing the scientific development between the entire market economy and even the entire human society and nature.

Therefore, the Confucian benevolence thought has important reference value in the soft power construction of enterprises. It is not only the internal mechanism of enterprise's moral self-discipline, but also the ideological source of building a harmonious team, realizing scientific values and promoting the sustainable development of human and nature.

In today's market competition environment, the competitiveness of enterprises is divided into two categories: hard power and soft power according to the different roles played by different competitive factors in market competition.

Among them, the soft power of enterprises mainly includes the long-term, basic and strategic elements that affect the development of enterprises, such as moral norms, value orientation, technological strength, corporate culture, management skills, brand reputation and so on.

Due to the system and

The influence of Chinese enterprises is mostly on building hard strength and building soft and soft power.

When the enterprise is small, it is necessary to accumulate hard power as the top priority. However, with the continuous expansion of scale and the development of hard power to a certain extent, the construction of soft power must be strengthened. Otherwise,

The lack of weakness will become a "hard job" for enterprises to do little, do not do well and go far.

The soft power of enterprises is not a product of imagination, nor the result of the natural development of enterprises. It is the result of conscious systematic construction of enterprises' own soft resources. This consciousness is not only the satisfaction of enterprises' spiritual and cultural wealth, but also the satisfaction of non-material desires. It is also the spiritual orientation and ideology of enterprises from management to employees. It guides and promotes enterprises to pursue higher level spiritual wealth and develop more advanced thinking modes, thus striving for broader development space for enterprises.

Three

In addition to advanced

In addition, excellent cost control and strong marketing network hard power, the Confucian spirit of "benevolence" economic ethics and the social responsibility view from near to far also play an important role.

Therefore, the traditional Confucian "benevolence" economic ethics is an important source for building the soft power of corporate culture. It fits in with the development of enterprise economy and forms the new era of enterprise economic ethics to regulate the order of market economy and promote the development of enterprise economy.