GUCCI And Other Luxury Brands Change Jobs To Reduce Job Losses.

Kering, the world's third largest luxury group, announced on Friday that its Gucci CEO Gucci Patrizio di Marco and creative director Frida Giannini will leave the brand in early 2015.

Patrizio di Marco will officially leave office in January 1, 2015, replaced by Marco Bizzarri, the president of the luxury fashion and leather goods department of Kai Yun group.

Frida Giannini will be abdicated after the February Milan fashion week, which displays the Gucci Gucci 2015 autumn and winter series.

"The two posts of CEO and creative director, in charge of operation and design, are considered to be the two legs of fashion luxury brands. The two important positions will be changed simultaneously to GUCCI, regardless of brand image, market value and operation." Zhou Ting, a luxury goods industry, told the first financial daily reporter.

This is the 5 years and 8 years for the fashion lovers' files held in GUCCI in 2009.

Patrizio di Marco 2001 joined the predecessor of Kering PPR, became Bottega Veneta (Butterfly home) CEO, was appointed as Gucci CEO in 2009; and the year of the year began to serve for the year, and became the creative director in 2006.

Zhou Ting believes that the changes in the internal structure of Kai Yun group and the GUCCI performance are related to the poor performance of the global and China regions. "When China's top executives are not competent enough to shoulder relevant responsibilities for improving their performance, some shareholders may think that the accountability system is even higher."

At the end of October this year, Kai Yun group has just announced that Merinda Yeung, general manager of Gucci (Gucci) China Taiwan region, will be the chief executive of Gucci brand Greater China, and will officially take office in January 2015.

The position has been vacant since Shen Xiangmei left Gucci, former chief executive of Greater China in January 2014.

Gucci did not release sales figures for China in 2013, but HSBC Holdings PLC estimated that sales in the Chinese brand declined by 2.3% last year.

HSBC said the Gucci China sales increased by 30% and 21% respectively in 2011 and 2012 respectively.

Kai Yun group released the latest three quarter earnings as of September 30, 2014, Gucci Gucci business showed no signs of improvement. Sales in the three quarter fell 1.6%, from 864 million 800 thousand euros in the same period last year to 851 million euros, down 1.9% from the base, far less than the 0.6% decline expected by analysts.

According to statistics from relevant research institutions, Gucci brand sales have dropped for the 5 consecutive quarter, and sales in the three quarter have dropped compared with the same period last year.

Jean-Marc Duplaix Duplaix, chief financial officer of Kai Yun group, said the Gucci brand had recovered after the two quarter.

He refused to give any timetable as to when the Gucci brand could regain its growth.

In addition to personnel adjustment, starting from the beginning of this year, Kai Yun group has begun to revolutionize the management of its 17 luxury brands.

In April, the group announced the two quarter earnings and announced the restructuring of the luxury sector. It set up two departments: luxury fashion and leather goods and luxury watches and jewelry to promote the growth of its brand.

Although the overall decline of the industry is the reason for the decline in its sales, many analysts expressed disappointment at the poor performance of Gucci Gucci brand, claiming that the brand itself has a lot of problems, including lack of innovation, too many accessories, too much price, too much price, and so on. If it does not change strategy or introduce new talents, it will be eliminated.

Changing the team is not a bad thing, and some analysts think, "in the business world, the change of managers is natural. Gucci is the mainstream of the world.

One of them will get new inspiration and strength from this great exchange of blood, and the most important thing for luxury brands is constant innovation.

GUCCI is not the only brand of Kai Yun group's recent change.

In October of this year, Kai Yun group appointed a new brand helm for Bottega Veneta, Brioni and Christopher Kane.

Actually, in the past two years

The market is heading for a downturn. For example, Bain's data show that the growth rate of China's luxury market was 30% in 2011, 7% in 2012, 2% in 2013, and continued to decline in 2014.

Louis Vuitton, Herm s, PRADA, etc.

Brand performance is also poor.

Kai Yun group's move to GUCCI and other brands of the company is also an unfavorable environment for the whole market in 2014. The demand for luxury goods in China, Russia and Europe has obviously declined, and the performance of the major luxury brands in the world has been hit by a wave of high tide of changes in fashion and luxury industry.

LVMH, the world's largest luxury goods group, announced in January this year that it will adjust its top management in the watch and jewelry department. The group's managing director, Antonio bell, is responsible for the watch and jewelry department, and LVMH group's related businesses are being challenged by competitors such as Swatch Swatch (Group).

Hermes also announced this year that the Christophe Lemaire, the artistic director of women's wear, formally ended its partnership since June 2010, when the 2015 spring and summer women's wear show was completed. After that, young French designer Nad Ge Vanhee-Cybulski became the brand new design director of the Lemaire.

In addition, this year, Belgian designer Ralph Simon (Raf Simons) left Jill Sanda, a six year old Jil (Sander), and went to Dior to be the artistic director of advanced customization, women's garments and accessories. Eve Szentgrolan (Yves Saint Laurent), who worked for 9 years, was abandoned after she was abandoned.

In addition to high-level exchange, performance shock also led to some luxury groups to lay off workers and shorten labor hours.

In November this year, Cartire flagship brand Richemont, Cartier, said that the slow down of demand would reduce the working hours of its 230 employees in the Swiss tabulation factory.

The sales data of the past 5 months to August have been released recently, which has increased by only 4% over the previous year, less than expected, mainly due to the weakness of Cartier watch sales.

In addition, the LVMH watch Department official said that due to the decline in performance, the company's Swiss tabulation brand Tigo Heya has begun to lay off its staff. Jean-Claude Biver, director of LVMH watch department, said that from September 1st to the end of this year, Heya will cut 46 management and production positions at the same time.