Dragon Love Knitting: Great Wisdom Of Small Flat Collar

"Though

It is used for garment accessories, but it also needs quality and many popular elements. "

Qian Longfa said.

"The creation of an international green flat collar product brand" is the development intention of Qianlong hair and longai knitting from the beginning.

Through the appearance of a series of high-end flat knitting machine products, the Dragon love knitting has gained a reputation in the industry at the same time that the added value of the products has been improved, so that "dragon love knitting" has become an important benchmark for buyers to measure the domestic T-shirt flat knitting products.

"The Dragon love knitting" in my mind is not only a supplier of rib knitting machine, but also a brand supplier.

In Qian Longfa, general manager of Shaoxing longai Knitting Co., Ltd., people can not only find the entrepreneurial passion of tough entrepreneurs who dare to pursue their dreams and be willing to try, but also see the low-key and introverted characteristics of small and medium-sized entrepreneurs in Anhui.

Since 2006, the production line of dragons knitting has undergone a pition from low end to high end to fashion.

At that time, Qian Long, who was engaged in production and R & D of flat knitting machine, returned with the tenacity of entrepreneurs and the strength of Huizhou merchants. Making brand and making products to the high end had always been his goal.

The principle of "vision in the distance, at the foot of action" enables Qian Long FA and his team to take the road of entrepreneurship with hardship and diligence and combine with their ambitious ambitions to create a new textile enterprise.

In Qian Longfa's thought, the rib knitting collar is an excipient and should take a low price route.

But when a foreign businessman asked him to process a high quality ribbed flat collar, he got the inspiration: for some big clothing brands, the details determine the quality. They not only attach importance to the appearance, but also attach importance to the details of the accessories.

The high-end rib knitting machine collar market was basically in a blank state at that time, so Qian Longfa quickly adjusted the direction, equipped with professional design and research personnel, made a big fuss about the quality of the rib knitting collar, developed the original single yarn material to many kinds of yarn flat knitting collar, and helped the customer design the flower pattern, so as to embody the company's tenacity and pursuit of perfection in its own products.

"At present, the importance of some domestic clothing brands for ribbed flat collar is becoming smaller and smaller than that of international brands. The design team of the international famous brand is more meticulous in choosing and matching the ribbed flat collar, and at the same time, it controls the quality standards of ribbed flat knitting collar more severely.

However, with the development of local dress brands, personalized demand for rib knitting machine has become the trend of the times.

High-end, customized materials will not only belong to foreign big cards, but also will become the new requirements for the upper reaches of the local clothing. "

Qian Longfa said.

So far, dragon love knitting mainly consists of 16 needle flat knitting machine series, and then gradually changes to 18 needle flat knitting machine and jacquard flat knitting machine series.

At the same time, the company has 12 processing plants throughout the country, so that it can be pieced together, and has a large number of production equipment and post-processing equipment.

Since 2012, long AI knitting has begun to attack high tech rib fabric and special technology. The average flat knitting collar is usually 1-2 yuan each, but the price of high-end rib knitting collar fabric is as high as 3-5 yuan per piece.

"We have tasted sweetness from this pformation, and the current situation has made us stronger in the path of pformation and upgrading, and further increase the added value of products."

Qian Longfa talked about his change of mind.

In 2013, Qian Longfa began to implement the pformation and upgrading strategy for enterprises, and committed to the development and research of men's wear rib knitting flat collar. It avoided the traditional route, vigorously developed two markets at home and abroad, and greatly increased R & D design team.

Today, the Dragon love knitting company has focused its attention on the high-end men and women wear series flat knitting collar, such as fine needle series and jacquard series. Its different styles of flat knitting collar have greatly enriched and satisfied the market demand of domestic high-end men's and women's flat knitting machines, and become the first choice for many famous fashion brands.

In order to stand out among many competitors, Qian Longfa set up a professional R & D team a few years ago. According to the international and domestic trends, the development of different flat collar products was carried out, and the standard flat knitting ribbed production process was issued.

Although the international market situation in recent years is not clear, but in Qian Longfa's eyes, this cake is still looking forward to.

It is reported that the cooperation between long AI knitting and the famous textile import and export company has maintained a cooperative relationship. In recent years, the volume of exports has been maintained at around us $6 million. "Through careful study of the international fashion trend, we need to identify the demand of international brands. The space in the international market is still considerable.

On the contrary, the cultural differences between domestic and foreign countries have led to larger differences between domestic and foreign customers in selecting rib knitting collar.

Without a lot of market research and foreshadowing, it will be an adventure to change the company's management ideas.

Qian Longfa analyzed calmly.

In the past few years, most customers of "dragon love knitting" came from the Middle East.

As the financial crisis hit, the company launched the idea of developing new markets. On the one hand, they set up a network search and exchange bridge for foreign buyers through the e-commerce platform; on the other hand, they took the initiative to inform the network customers to make on-the-spot contact or investigation, and to turn "virtual" into "reality".

Today, the "dragon love knitting" foreign business structure is being pformed from India and Middle East merchants to high-end customers in Europe and the United States.