Taobao'S Big Data Helps Police To Crack Down On Patent Infringement Cases And Crack Down On Patent Infringement

On the evening of 16, Taobao announced that it had joined hands with the public security authorities in Shanghai, Fujian, Zhejiang and Hunan, and seized a case of counterfeit sports shoes sold online by using big data. The case took Fujian Putian as the source of production, involving a total value of over 2150 yuan.

Police from all over the country filed a total of 5 cases, covering 5 cases, and arrested 8 suspects (including 8 criminal detainees), destroyed 1 criminal gangs, destroyed sales and storage dens 7, and seized over 300 pairs of counterfeit Nike sports shoes, and seized 2 production lines.

It is worth noting that big data played a key role in the process of breaking the case.

In April of this year, the Shanghai Economic Investigation Bureau of Fengxian branch of the Fengxian Public Security Bureau found that the sales of counterfeit "Nike" brand sneakers were discovered in Chu Mou and others. The suspect, Chu Mou and Zhao, used Taobao and other network platforms to sell fake products, which left behind clues for the attack.

Alibaba group network information security experts through big data analysis found that the suspect accounts have repeatedly bought a fake "Jordan" brand from Fujian Putian people Zhang place.

And sold to Fujian, Beijing, Shanghai, Zhejiang, Hunan and so on.

After the police and

Group network information security department's efforts, through the suspect's account paction data, logistics and delivery information, such as cross comparison analysis, the police quickly grasped a Putian Fujian as the source of production, distribution network involving Shanghai, Zhejiang, Fujian, Hunan and other places of production and sale of counterfeit "Nike" and other brand sports shoes gang.

After mastering the data and information of the production and sale system of the counterfeit goods, at the end of October, police in Shanghai, Fujian, Zhejiang and Hunan jointly dispatched 51 police officers to sell counterfeit products to Shanghai, Fengxian District, Chu and others.

"Brand campaign shoes campaign campaign to carry out centralized collection network action, in one fell swoop destroyed this cover fake production, wholesale and sale of the whole chain of black industry chain.

Experts on intellectual property protection of Alibaba group's Ministry of Security said that with the continuous improvement of Taobao's protection of intellectual property, the behavior of sellers has become more and more obscure.

The suspect in this case will innovate the business mode, change the business mode, develop the offline operation by using the geographical advantages of the next family, retreat from the curtain to the front, engage in wholesale or substitute, or purchase other regional Taobao sellers or shops to do business, or move the shops to the field, and deliver goods in the field and cover the eyes, so as to achieve the purpose of successfully selling the fake goods.

"But online pactions will leave data records and cross analysis of these data by means of big data, and then the cunning fox will eventually reveal itself," said the expert. Alibaba experts will continue to link up with public security, copyright, quality inspection, intellectual property office and other departments, continue to maintain a high pressure on the behavior of online sale of counterfeit goods, and use big data to defer activism to the bottom line, and dig out the black source of manufacturing fakes.

On the 15 day, Alibaba also signed a memorandum of strategic cooperation with the Zhejiang Intellectual Property Office. The two sides promised to jointly crack down on patent infringement in the field of e-commerce.