The Hottest Words Of 2014 Are You Selling Your Clothes By The Circle Of Friends?

Nowadays, micro business has become a new business model that can not be ignored in traditional business, especially for clothing.

Industry summary, from the earliest sales, self production, self marketing......

Up to now

Service, clothing business has been running from the most primitive 1 era into the 6 era.

"All in my circle of friends selling clothes, shoes, bags...

The boss, at the end of the year, the rent is in trouble. I thank you for your cooperation. It's not easy for me.

Micro business leads clothing sales

Entering the 6 Era

Recently, in WeChat's circle of friends, many people are forwarding the "let friends pay rent" notice.

Xiao Zheng, a Zhengzhou citizen, forwarded without hesitation. "I agree with this idea too much. In recent years, the news of various kinds of sales in my circle of friends has been increasing rapidly, and every few days, I will find new screen products."

Xiao Zheng said she found that there are more clothes in the circle of friends.

WeChat, which was born in 2011, has led the wave of the media and has rapidly spread to the garment industry. In the past 3 years, clothing micro businesses have emerged.

Jin Rong, Wang Peijun, owner of "Mei Xin dress", 9 West Street, is a member of the micro business army.

Wang Peijun, a native of Zhejiang, settled in Jin Rong commercial city in 2004. In 10 years, he had his own brand, Mei Xin. He built more than 1800 square meters of production plant in Zhengzhou Sanhuan, and he entered the Alibaba in 2010.

"In March last year in Hangzhou, I heard from my friends that micro business was very popular and I wanted to try it.

Just as my nephew graduated, I studied e-commerce, so I began to start micro marketing.

Wang Peijun set up a "Jiaxing chamber of Commerce" with several other Zhejiang Jiaxing counterparts. They registered together, built a public account and increased publicity.

According to the reporter, Wang Peijun, a businessman who is involved in micro business, is in the minority in Jin Rong's commercial city.

According to incomplete statistics, at least 50 businesses have already done business through WeChat, and a large part of the merchants only show new products to WeChat through WeChat.

"Nowadays, even people who open shop on the street try to do micro business, let alone market participants with resources and channels."

Teng Jing Xing said that although micro business is a new business mode, it is also a new trend of clothing sales.

Micro marketing needs to master a degree, the key is to improve trust value.

Wang Peijun's nephew has some research on micro quotient.

He said that micro business is a relatively special group, whose pactions are derived from trust among friends, which is not controllable. The quality of products and other factors may affect the trust value.

"Doing micro business, finding a good product or source is just the first step, the key is whether you will package yourself.

Many people have been shielded from friends circles. The reason is that they have not mastered one degree and created a crisis of confidence.

Wang Peijun's nephew has feelings.

The success of micro business is to show itself.

Usually you can send some feelings or life photos to show your true side to everyone so that your trust will rise.

Nowadays, although the profit brought to Wang Peijun by micro business accounts for only 5% of the total business, he has great confidence in the prospect of micro business.

From his point of view, micro business will grow up in an explosive way. This kind of growth is composed of agents at the first level. If this tree structure can develop continuously, it is not impossible for an individual to establish a commercial empire.

"Micro business" is now a fresh "small meat", which is young and dynamic, though small, but has style.

Teng Jing Xing said, at present, Jin Rong side, the market itself is using WeChat platform to do self declaration, communication service customers, and the public number has accumulated more than 10 thousand attention.

"Next year, the company is ready to make great efforts to guide businesses to do micro business, and teach them how to find customers and how to do marketing.

At the same time, it is also a direction to guide business pformation and upgrading.

Multiple consumption demand

Corresponding multiple sales model

"Clothing business six modes of sales, each era has the product and main mode of each era. Today, various modes of integration and coexistence have also achieved the prosperity and upgrading of Zhengzhou's clothing market."

Teng Jing Xing said, taking Jin Rong commercial city as an example, in 2002 ~2014, from the spontaneous "gathering market" of the Zhengzhou clothing market, the commercial city was established to conform to the historical trend of standardization and scale, to build the garment material market and garment processing park around Zhengzhou, and then embrace the Internet, to support the "Henan network business park", and finally to deeply integrate the Internet, and to train and support the electricity supplier.

Zhengzhou Jin Rong commercial city is equivalent to the five era of "spontaneous 1 market" - "standardized 2 market" - "industrialization 3 market" - "network 4 market" - "hatch 5 market".

Now, Jin Rong wants to integrate e-commerce services, incubation and offline clothing sales, and build a "B2B2C market" concept of O2O clothing business model based on the rapid improvement of hardware and phased and orderly development, and build "fast fashion" consumption mode of clothing mall, which will be "the 6 era of clothing business".

From the 1 era to the 6 age, on the face of it, clothing sales are diversified because of technological innovation and e-commerce development, but in the eyes of the industry, this is invariable in pursuit of high quality and sense of design.

The essence of the change is the diversified and personalized consumption demand of clothing.

Tengjing said that before, people only regarded clothes as necessities of life, but now there are more professional subdivision areas, such as wedding dress and interpretation.

Business attire, dress, etc.

Consumers have more and more demands for personalization, customization and specialization.

Therefore, for clothing business operators, consumers have more diverse needs, and they should try diversified sales methods.

"For example, when you do your own specialty, you can increase sales of other products.

Merchants who supply products to dealers can also try net approval, or open cat shops.