Endorsement Ads For Children Under 10 Are Stopped.

Recently, the advertisement law of People's Republic of China (Revised Draft) was submitted to the twelfth session of the Standing Committee of the twelve National People's Congress for consideration.

In addition to the further restrictions on tobacco advertising and the prohibition of spokesmen for drug health products advertisements, the draft also explicitly prohibits children under the age of 10 from being advertising spokesmen.

This means that the hottest day, Cindy and other kids will not be able to endorse advertisements anymore.

The regulations are clear.

It is reported that the draft has added one in thirtieth: "no minors under ten years of age should be used as advertising spokesmen."

In addition, the advertising activities related to minors should be regulated accordingly, such as drugs, medical devices, online games, alcohol advertisements, etc., should not be released on the mass media for minors. Advertisements for goods or services for children under the age of 14 should not include persuasion to ask their parents to buy advertising goods or services, and may lead to their imitation of unsafe behaviors.

Then, what is the advertising spokesperson?

According to the draft, "

A natural person, legal person or other organization that recommends and proves goods or services in its own name or image in addition to advertisers.

According to the draft regulation, if it is illegal to use minors under 10 years old as advertising spokesmen, it may face a penalty of withdrawing advertising approval, confiscating advertising expenses and less than 200 thousand yuan or less than 1 million yuan.

In view of this clause, there are also people who have been involved in the loopholes. They think that the children stars have a certain reputation. They act as publicity agents for advertising, but if they do not give names and do not advertise in their own name, they belong to advertising performance. They do not belong to advertising testimonials. Advertising performers do not have to be responsible for their roles, while advertisers are responsible for their actions.

Stars are not allowed to take drugs.

Prior to the introduction of the Advertising Spokesperson as a joint and several liability person for all kinds of illegal advertising acts, the draft further restrictive acts of various kinds of endorsements.

The draft proposed that drugs, health foods, medical devices and medical advertisements should not be used as the recommendation Certificate in the name and image of any other advertising spokesperson.

This means that the four kinds of advertisements related to medicines and health products will no longer be stars.

Child star is very popular.

Solo can suck gold.

As soon as the draft came out, many young stars were lying on their guns. The children with the highest exposure rate would "harvest or shrink".

although

Their endorsement price is not clear, but the online price list is overwhelming.

The Internet reveler "Changchun China World Trade Center" has thrown out the status of several popular children stars. Among them, Jimmy Lin's son Kimi ranks first on the top of the daily salary of 150 thousand yuan, which is called "Tong Di" in the children's circle. Nicholas Tse's son Lucas ranks third in the daily salary of 120 thousand yuan.

In the women's group, Li Xiang's daughter Wang Shiling and Olympic boy star Lin Miaoke ranked first in the price of 100 thousand yuan per day, becoming the "child after child" in the child star community, while Cindy was 80 thousand yuan a day.

Family groups are powerful.

In addition to absorbing gold alone, the children stars.

The income of group endorsement is even more interesting.

Some netizens published a star family endorsement price list, and broke the news, Wang Shiling because of "Daddy where to go" red, Li Xiang family become star family suction king.

Li Xiang, Wang Yuelun and Wang Shi Ling will endorse the advertising for a well-known beverage manufacturer in China. The cost of endorsement of a family of 3 is as high as 15 million yuan.

Net exposure

NO.1 Li Xiang, Wang Yuelun, Wang Shi Ling's family combination, 15 million yuan.

NO.2 Chen Jianbin, Jiang Qinqin, Chen Pu a family combination, 8 million yuan.

NO.3 Song Dandan, Bartle combination, 6 million 500 thousand yuan.

NO.4 Tian Liang, Ye Yiqian, Tian Yucheng combination, 6 million yuan.