DVF Enters The Young Market And Selects A New Ambassador With Reality TV.

Diane von Furstenberg

House of DvF champion Brittany Hampton.

The reality show House of DvF, which was hosted and hosted by Diane von Furstenberg, started broadcasting in E, Channel, November 2nd, and finally fell off recently.

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House of DvF and the 8 girls who were chosen by the designer Diane von Furstenberg in different cities of the United States came to New York to compete for DVF.

The process.

In these 8 episodes, Diane von Furstenberg herself, DVF creative brand director Stefani Greenfield and DVF fashion editor Jessica Joffe rotate classes for contestants.

They were also assigned to different posts in different departments of DVF to deal with emergencies and accomplish various tasks. Finally, a girl who could serve as a DVF brand ambassador was selected in a round of elimination.

The fashion reality shows have been attracting much attention. From the past several seasons of Project Runway and American's Next Top Models, the new The documentary Fashion Fund, which has described the selection process of the 2014 CFDA/Vogue Fashion Fund winners, has won high ratings.

Although it is also a reality show, House of DvF is a program sponsored by the brand itself.

"It's very important to make the company's taste for a younger generation," Diane von Furstenberg said in the program.

"I plan to train a" fixed person "to convey information to the world on my behalf.

The draft, organized independently by the brand, allows the brand to jump out of the models and star circles, and to select new people who conform to popular tastes and brand characteristics in a novel way, and to attract worldwide attention in the 8 weeks of rebroadcast.

"It was an interesting experience. I finally hired three girls."

Diane von Furstenberg said in an interview.

"I like it because I like to share with young girls this special moment that makes everything possible."

Through this reality show, champion Brittany Hampton has become DVF's global brand ambassador.

In addition to her one year contract with DVF, the last two other girls, Lenore Genovese and Tiffani Warkenthien, stayed at DVF.

Whether it is promotion of marketing advertising or model draft, more and more brands are inclined to present their brand in a more intimate and innovative way, just like this DVF reality show and the Instagram draft of Marc Jacobs this year.