Halston Two Sub Line Brand Is Sold For 27 Million 700 Thousand US Dollars.

　　 U.S.A Xcel Brands, Inc. (OTCBB:XELB), a multi-channel brand management company, has announced its pricing. 27 million 700 thousand dollars. The acquisition of Halston's two sub line brands, H by Halston and H Halston, will have House of Halston of Halston brand knowledge industry after the transaction.

Xcel Brands, Inc. was founded in 2011 by Robert W. D'Loren, a consumer and retail entrepreneur. It now owns some Isaac Mizrahi Mizrahi and Judith Ripka two brands, as well as part of the shareholding of Liz Judith. House of Halston, LLC CEO Ben Malka is a board member of Xcel Brands, Inc..

Under the leadership of Ben Malka, the United States Legendary Designer The brand Halston officially restarted through Halston Heritage in 2013 and opened the first independent store in New York Madison Avenue Madison Avenue.

By the end of 2013, Halston Heritage had about 21 stores. Ben Malka said it plans to increase to 40 in the next three years. Besides, wholesale business is also the focus of group development. Ben Malka said that the brand has been sold in the two department stores of Harvey Nichols and Harrods in the United Kingdom. In addition, Hongkong Harvey Nichols department store also has sales. Although Halston Heritage currently has 400 wholesale outlets around the world, Ben Malka is not yet ready for the development of the main line brand Halston.

Since it was jointly acquired by Hilco Consumer Capital, LLC and The Weinstein Co. in 2007, in 2011, House of Halston and LLC appointed the chairman and chief executive officer of the company, who retired from the position of president of the company. In December 2012, the company appointed Ann Inc.'s Ann Taylor brand former vice president of marketing, Kristen Dykstra as chief marketing officer, responsible for Halston global marketing, public relations, digital and social media, brand creativity and visual work.