Christmas Shopping In The United States Did Not Go Shopping.

In the last few days before Christmas, American consumers did not rush to purchase, which means that traditional retailers face in this shopping season with large discount sales.

The competition of network competitors may only be able to meet sales expectations.

This year

The last Saturday, the super Saturday, was December 20th, and sales on that day still failed to stimulate the overall shopping season.

This year's US shopping season is unsatisfactory. Sales of black Friday after the Thanksgiving holiday are disappointing.

Thanksgiving holidays are usually the peak of the year.

But the situation of online sales is not so bad this year.

If sales momentum can be maintained in the next few days and a week after Christmas, the performance of retailers in November and December may be close to the company's expectations, that is, the growth of stores and Internet sales is 3.4%.

It is estimated that sales of super Saturday weekends, including physical stores and networks, will increase by 2.5% to $42 billion this year.

The best selling products in this shopping season include Apple Corp, toys developed according to Disney's animated movie "ice and snow adventure", and winter clothes sold by retailers such as Messi's department store.

According to industry observers, household appliances such as Home Depot, Lowe's Companies, JC Penney and Target, such as mixers, coffee makers and food processors, are also popular.

According to ShopperTrak's preliminary estimate of physical stores, super Saturday sales increased 0.5% to $9 billion 150 million over the same period last year.

Its founder, Bill Martin, told Reuters that the company originally estimated it to be $10 billion.

RetailNext, a research firm, said sales fell by 8.9% over the same period last year, and passenger traffic decreased by 10.2%.

But consumer spending has increased.

RetailNext's survey focused on chain stores such as best buy and large retail stores like WAL-MART and Target.

Consumer electronics and

Products such as those with high discount are still doing well on super Saturday.

Clothing sales also changed the past trend to regain kinetic energy, though not enough to offset the slowdown in the previous two months.

Craig Johnson and other experts say the growth of clothing sales is driven by a big discount, which means that this year's profit margins will weaken.