Tmall'S First Brand Of Chinese Wind And Brand In Humen'S Clothing And Electric Commodity Tang Zhai

Alibaba's new orders will gather in big restaurants, and Dongguan's local businesses will seize a place.

Recently, Alibaba held the spring and summer new product ordering meeting in Hangzhou in 2015. The annual summit of the supply chain of e-commerce has attracted wide attention from the industry.

To our surprise, Dongguan's local electricity suppliers also have a place in the gathering of AGA, rip and silk and Korean clothing homes.

Deputy Representative

At the Hangzhou summit was the Humen clothing and electricity commodity Tang Zhai.

The registered enterprise in 2011 started to make its own brand in 2012. The turnover at the end of last year was over ten million yuan, and its annual sales rank in Taobao net.

Class one.

Not long ago, the company was authorized by Tmall as the first original Chinese wind "Amoy brand".

Take advantage of mature industry chain to ride alone

In 2015, the spring and summer new products fair in 2015 attracted many eyewear of garment processing enterprises. Many manufacturers hope to get a slice of it.

Like the surrounding garment companies, pin Tang Zhai is also concerned about the annual summit of the big electricity supplier chain.

Looking for business opportunities.

However, with many Humen

What's different is that Chen's trip is not to grab orders, but to find partners to process his clothing brand.

Since its start in 2011, in three years, Ping Tang Zhai has grown rapidly into a well-known domestic company.

Enterprises, last year's annual sales of enterprises exceeded 10 million yuan, ranking first in Taobao Tang costume category.

This year, the annual sales volume of enterprises is expected to exceed 20 million yuan.

Chen Yi said that the development of pin Tang Zhai is different from most clothing enterprises in Dongguan. "We don't have factories. From the very beginning, we are sending orders, looking for foundry."

Chen said that Dongguan's industry is mature and perfect.

For example, the whole process of garment processing can find the corresponding enterprises here, which will enable him to focus more on clothing research and development and brand development, reduce the threshold of entrepreneurship, reduce investment risks, and make his enterprises more on the right track.

According to statistics, 100 thousand pieces were distributed in pin Tang Zhai last year.

Orders for this year will exceed 150 thousand orders.

At the same time, the garment processing enterprises that cooperate with pin Tang Zhai also increased from 5 to 20, and extended from Humen to Zhongshan.

Value proposition, precise positioning can survive.

A few days ago, in the new product ordering meeting of the Alibaba, the product Tang Zhai had won a seat for Dongguan enterprises.

Chen Yi said that this year, Tang Tang Zhai succeeded in selecting Alibaba's "Amoy brand" in twenty-third place, which won the "VIP seat" of the Hangzhou Summit for enterprises.

According to the introduction, the guest companies attending the Hangzhou ordering society are all Alibaba's brand names.

At the end of last year, the Tmall platform organized the "World War I became famous" competition. There were 20 business enterprises responding. After 5 months' fighting, 78 companies including pin Tang Zhai won the Tmall authorized business in 2014.

Pin Tang Zhai has also become.

The first is the original Chinese wind "Amoy brand".

He broke into the Hangzhou summit and did not allow Chen to relax.

Nowadays, more and more brands of electric business are becoming more and more competitive, which makes him feel that he has a force to push him forward.

"Have its own brand value proposition, have its own precise customer position, such brand can live."

Chen Yi said this is the lesson he learned from his painful experience.

After one year of entrepreneurship, Chen Yicai identified the product positioning in 2012 and took the "Chinese wind" route to tailor cultural costumes for Chinese intellectual ladies.

Chen has confidence in the market prospect of "China Wind".

He told reporters that this year, "double eleven" product Tang Zhai sold tens of thousands of clothing on a single day, and a few days ago, "two dozen", the enterprise through the "pre-sale" way, received thousands of new products orders.

"The new product will be shipped by the end of January next year, and the pre-sale amount is in place. The cost risk is almost zero."

Chen Yi said, this is the power of the brand.