Does High-End Department Store Really Miss Foshan? Guangzhou Friendship Foshan Shop Shut Down!

3 years ago, with the signing of the 15 year lease contract of Foshan International Business Center (ICC), the arrival of Guangzhou friendship declared the end of the blank period of Foshan high-end department store.

3 years later, the Guangzhou friendship Foshan store is about to shut down in December 26th to adjust the news, to the high-end department store in Foshan's development of an exclamation mark.

The announcement of the news is no doubt equivalent to a bomb in the retail industry. Public opinion has been bubbling up in a flash, site selection is careless and business is not grounded. The analysis of the reasons for Guangzhou's high-end business in Foshan has been discussed in the industry.

In the focus of discussions among a large number of people in the industry, apart from focusing on the operation of Guangzhou friendship itself, they also mentioned the current business environment in Foshan. The heads of many department stores have gradually felt the heat of competition.

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The case of friendship is a wake-up call for Foshan's department stores.

The competition in the department stores has become more and more intense. If there is no sense of urgency, the pace of adjustment will meet the needs of consumers.

A traditional department store industry said that many local shopping malls are still adapting to market demand by means of adjusting formats and so on, which is needed for development.

In the overall cold market of department stores, are high-end department stores really absent from Foshan? Why do external business giants fail repeatedly? How do consumers turn their shopping habits out of fashion?

Topic 1: the chill of department stores: the paradox of discounts and discounts

In a Guangzhou friendship Foshan store, a Italy on the two floor.

A Jun, a salesperson, and his colleagues are welcome to the last crazy discount season before the brand store has left Foshan.

In her eyes, the past few days have become the most popular time for Guangzhou friendship to enter Foshan, even on the first floor.

District cashiers, there are customers queuing up to pay the bill.

A Jun said, in Guangzhou friendship for three years, in recent days has become her and colleagues the most busy time, "before was 22 shifts, today four colleagues all came back to work, of course, now is not busy, then there is no opportunity to busy."

In fact, when we greet our customers, the light sadness is also spreading among salesmen.

With the Guangzhou friendship Foshan store "internal adjustment", after Christmas, they are about to face unemployment.

Because the labor contract signed by the company and them is marked in the scope of Guangdong Province, but the current situation in Foshan has made it difficult for everyone to move to Guangzhou with no worries.

"This news is really sudden."

Although rumors of friendship withdrawal had been heard at the end of last year, it was proved "only a rumor" at that time.

This time, the news of "internal adjustment" came very quickly. "Many familiar customers asked us before we could finally confirm."

"The location of friendship is relatively partial, and the mall is not well publicizing. Many customers say this is actually their first visit."

Two floor, Guangzhou brand women's clothing store clerk told reporters that when we want to evacuated, the afternoon and evening bustling passenger flow "sweep goods", explained before everybody thought "the geomancy bad" or "the high-end consumptive power not to be able" may be all nonsense.

Ms Wu amused a mink fur at seventy percent off discount price.

On the afternoon of 19 afternoon, she and his colleagues rushed to the friendship: "it's not that Foshan people have no high-end consumption power, or discount is not enough."

If there is such a discount, I will certainly come. "

In fact, during the past three years, when shopping desire erupted, she spent most of her shopping in Guangzhou, Shenzhen and Hongkong. As for friendship, "just two or three times."

In the past few days, people in Foshan have never seen a surge of popularity and sent away the "passers-by of Guangzhou".

However, more people tend to view the passenger flow peak at the time of "farewell" in Guangzhou friendship.

"Discounts and discounts are paradoxes."

Vanke Plaza business executives believe that from the perspective of friendship, "under the impact of e-commerce, the department stores themselves are facing pformation."

On the one hand, there is no discount, no shopping malls are deserted, and salespeople are more than guests; on the other hand, once the discount competition is taken, the quality of goods will be poor, and the vicious circle of department stores will start. This road is bound to be a dead end.

The person in charge thinks that, especially in the commercial circle of Foshan, which is entering the white hot business competition, the department store industry is "cold". The withdrawal of Guangzhou friendship will remind Foshan business circle once again, and the pformation of retail industry is imperative.

"Compared to the hypermarkets and special stores on the Internet, if we continue to sell things in traditional ways, then we will be attracted by the discount."

The official of the Temple Street told reporters that the agreement signed between Guangzhou friendship and ICC is 15 years' lease. Now it has just landed in Foshan for 3 years. The "internal adjustment" of Guangzhou friendship may not mean a complete withdrawal, but its main format is undergoing pformation.

Topic 2 why did Guangzhou's business tycoons fail repeatedly in Foshan?

In September 2002, a huge banners fluttering over the Li Yuan square of the ancestral temple road, "we come from Guangzhou Tianhe City" propaganda slogans to Foshan citizens for the image of the image.

At that time, the Tiankun city's predecessor, Guangzhou Tianmao south department store and Li Yuan Plaza, worked together to deepen the local market. The foreign department stores were operating 1 to 5 floors and 7 floors in Liyuan square, and leveraged a large-scale thematic department store.

"During the period of the days of trade and development, the most brilliant time of Liyuan square, at the beginning, every floor was crowded with people, all of whom came to shopping with curiosity to the reputation of this foreign commercial predator."

Liyuan square responsible person said.

But it didn't last long.

On the day of the 1 year old shop in Foshan, the trade fair announced that it was formally withdrawing from Foshan Liyuan commercial plaza.

This is only one case where foreign commercial "big crocodile" is not convinced in Foshan.

In recent ten years, Tianhe City, Eupa 3C, modern department store, Xinguang department store and other department store brands have lost Foshan. Among them, most of the department store brands come from Guangzhou because of geopolitical relations.

Why do Guangzhou's business tycoons fail repeatedly in Foshan? What obstacles do they need to overcome when they export their brands? What kind of inspiration will the closure of this friendship bring to Foshan?

In the past three years, a series of promotion measures have been implemented in the ancestral temple business circle where Guangzhou friendship is located. With the words of the relevant government officials, "the three years of Guangzhou friendship falls to Foshan, the government's attention and action to the ancestral temple business circle is increasing."

A number of departments in Chancheng have been linked together, focusing on roads, greening, sanitation, management and so on. With multiple nodes and multi-storey faces, the business circle has been upgraded and upgraded. With the opening of South of the Five Ridges Tiandi in the urban central area, the momentum of returning to the "strong center" has been fierce.

According to the statistics from the ancestral temple chamber of Commerce, in 2013, the retail industry in the whole country encountered the fierce impact of e-commerce and online shopping. However, the traffic volume of the ancestral temple business district in the old city increased by 10%.

But what is worth pondering here is, is the passenger flow and commercial flow of the "big crocodile" unified with the data in the process of pformation? Is it keeping pace with the commercial pformation of the entire business circle? The reporter has learned that the ancestral temple chamber of Commerce has jointly conducted several commercial market research with the zimmiao street through the Bureau, and the survey results show that the Department Store giants who enter Foshan from Guangzhou or elsewhere do have "acclimatized" situation.

In particular, the market flexibility here is hardly comparable to that of local enterprises.

A person in charge of the ancestral temple street believes that the external giants are embarrassed by market acclimatization and market smells. "Friendship phenomenon" is worth reflecting by businessmen.

A sharp contrast is that the Guangzhou friendship Foshan store and Xinghua shopping center are actually "backdoors and post doors". The distance between the back doors of the two shopping malls is only about 100 meters, but compared with Xinghua shopping malls, Guangzhou friendship has always been a state of neglect.

"Xinghua shopping mall, as an old shopping mall in Foshan, does have its traditional advantages."

A person who came to Foshan from Guangzhou three years ago to run a large commercial project observed that some of the brands in Xinghua shopping center were really good. There were some unique advantages in the market, coupled with the annual seasonal member day activities, the discounted sales season, and the sales climax which was linked with Zhou Bianwen's activities. Foshan people had developed the habit of visiting Xinghua.

"This is very worthy for our foreign businessmen to learn from."

There is also an industry insider who does not want to be named. "The Friendship Shopping Center is located in the ancestral temple business circle. This is a business circle with unique humanistic characteristics. Every year, cultural and commercial activities are continuous. But as a foreign businessman, have we really explored new value spaces from the middle?"

"In the future, the government must conduct a more scientific and intelligent planning and guidance on the interflow of commercial pedestrian flow in business circles, and explore the direction of commercial humanistic characteristics in the direction of more commercial value."

Ancestral temple street responsible person said that the ancestral temple business district crowd is too concentrated in the Baihua square and the ancestral temple road side, the parking is not convenient and so on the phenomenon is still restricting the commercial development, the respect commercial passenger flow rule carries on the software and hardware the establishment and the adjustment, is imperative.

Topic 3 high-end consumer side

Seize the "grass roots" is the mainstream?

"At the weekend, Guangzhou friendship launched a big 62% off discount before the internal adjustment. I noticed a phenomenon. Many Foshan guests saw Guangzhou's friendship for the first time after seeing the report, and a lot of people packed their bags in full.

According to an industry insider, in fact, it is not just that Foshan people are excluded from local high-end consumption, or high-end business can not be done in Foshan.

Foshan is too close to Guangzhou, Hong Kong and Macao, and the high-end consumption power of the city has been out of circulation for a long time. It is considered as an important reason why the local high-end businesses can not afford to do so.

But Sun Xiong, the consultant of the Foshan municipal government and the president of Guangdong chain operation association, stressed to the Nanfang Daily reporter that Hongkong's impact on the business of the Pearl River Delta is really that big. Is the impact of e-commerce on the ancestral temple business area so large?

"I don't think Hongkong attracts much of the Pearl River Delta guests. The total retail sales in Hongkong are almost the same as those in Guangzhou."

He attributed more reasons to the lack of creativity in the business circle and felt pressure.

In fact, there are not many brands to choose from consumers. This has become the direct reason why many people in Foshan choose to shop in Guangzhou, Hong Kong and Macao.

Zhang Guoliang, director of Ruian real estate, once stressed to reporters: "if Foshan is in accordance with the previous commercial carrier situation, even if LV is willing to enter Foshan, it will be very difficult to find a good store.

Why does Foshan's commercial consumption power outflow? For a long time, it has neglected business development to a certain extent.

He believes that some international brands can not be found in Foshan, and consumers simply have no choice.

So many high-end consumer customers can only go to Guangzhou and Hongkong when they have no choice, while young consumers are becoming more foreign consumers.