How To Identify Clothing Dealers?

"After all these years, there are some agents who are out of their eyes. Sometimes there are several styles, sometimes a whole stock.

In 2006, I was almost bankrupt because of a mistake in my order. "

Recalling the scene at that time, Dong Di,

Pan Shaokang, a North American agent such as brand, is still afraid.

Big ships are also at risk.

Whether it is personnel training or terminal image building, it is icing on the cake to the agent's business layout, and the choice of goods is the real foundation for success.

If the deviation in the choice of goods will not only drain the capital, it will also miss the development opportunities and even affect the reputation and status of the regional market.

"In fact, when ordering, it is often not the ordinary style that causes agents to misjudge.

Most of the women's clothing brands have the same quality phenomenon, and the risk of operation is not large, but the relative interest space is smaller.

Agents need to adopt some forward-looking styles to cater to changes in the market and increase profits.

Of course, every agent hopes that he can successfully set up a bestseller. How to avoid risks and tap potential goods depends on the effectiveness of agents.

Cui Qiang, general manager of Guangdong Sai Shang Trading Co., Ltd. believes that the successful agents first started in the analysis of successful products.

In the process of ordering, there is misunderstanding between agents' psychology and factory families.

Through the personal experience of agents, we summed up the possible "traps" and explored the way ahead for agents.

"Some people think that high profit commodities are potential commodities, but in fact they are not.

Some agents who were with me started targeting high value-added products and big brands, and the result was that the manufacturers were too demanding, and their services failed to keep up with them.

Cui Qiang believes that high profit commodities tend to be small and difficult to control, and each shopping cycle is longer, which may lead to a few days of opening up.

People who have just started acting as long as they do not pfer from other industries to invest, often have very strong financial strength. If they rush to proxy high value-added brands, they will be in a bad situation and put themselves in danger.

At the same time, customers who consume high value added goods pay more attention to the consumption experience. If there is no experience, terminal image and service are not in place, agents will hardly be able to establish a stable source of tourists.

Police against aggressive: advanced or martyrs

The agents should choose the goods that match their strength and regional characteristics at the beginning. They should not be too aggressive in the process of ordering.

Pan Shaokang tested it with his own experience.

Pan Shaokang in 2006 was no longer a start-up agent, but the biggest crisis happened after that order.

"The brand of my agent takes the route of Japan and Korea, so I have been concerned about the style changes of Japan and Korea at the same time while doing business.

In the first half of 2006, I went to Korea on a special trip, and bought many professional magazines to analyze the fashion trend. I wanted to take the initiative in the market.

Pan Shaokang summed up a set of template for the second half of the year through his own analysis and analysis of the market, but in 2007 he got into trouble.

"At that time, the same style had already been in full swing in Guangzhou, Shenzhen and other places, but when the goods I ordered were on shelves, they remained unsalable.

In 2007, there was a lot of stock in my stores. My capital chain was going to be broken. It was the most difficult year.

However, in 2008 and 2009, these stocks became the best sellers.

Pan Shaokang concluded that the market in the north often lags behind the 2~3 years in South market. Therefore, even if the best seller is looked at, the various factors of the market must be taken into consideration.

Some of the best sellers often go through a period of market development before they succeed.

Although the objective needs of forward-looking commodities exist, a process of consumption guidance is needed. If agents do not consider this factor, they will be faced with difficulties in returning funds in the future, and the advanced will become a martyr.

Polish your eyes: beware of fog shells.

In addition to the way in which agents recognize problems may lead to the deviation of orders, some enterprises will also create the illusion of prosperity and mislead agents.

Enterprises often show the most prosperous side when they visit their agents.

"Some enterprises have been operating for 10 years.

Show it to the agent.

The stable source and efficiency of those shops and shops are hard to reach by agents who have just entered the industry.

Ye Weitang, deputy general manager of Qingdao Yao Jie Fashion Co., Ltd. illustrates the misunderstandings of clothing companies when they inviting business.

"This kind of investment means has hidden trouble for future cooperation. Once the agent fails to achieve the expected sales effect in his shop, the contrast with the ideal will reduce the business enthusiasm of the agent.

Moreover, some enterprises will exaggerate propaganda in some areas and deliberately create hot sales scenes to deceive agents.

Agents must be rational about this situation.

"I can't place orders only through one side of the company. Before I take part in the order meeting, I will conduct a dark check in the local area, visit shops, and get the evaluation from other agents."

Cui Qiang believed that agents would be victims of this "hoax" if they only believed in one-sided information, made choices on impulse and failed to get corresponding returns in the market.

Be the helmsman of the merchant sea

At the same time, as agents, especially young agents, we should not attach too much importance to the preferential policies of enterprises.

"The agents who are just around my head tend to pursue policy support, and those who offer policies are tempting.

Some companies even promise to help agents do shop decoration, and imagine where the money comes from, and the price of goods will be raised or the quality will be reduced.

Cui Qiang advised not calm agents not only to pursue immediate interests, even if the commitments made by enterprises can be realized, they should also consider whether their products are suitable for local market.

In a stock market, agents are like helmsman. The style positioning, price range and proportion of the internal structure of goods need agents to control rationally.

In a fast changing era

When choosing goods, more attention should be paid to long-term development.

Each commodity has its own life cycle. The short period of commodity tends to rise and fall, and its short-term interest is obvious. However, it is easy to bring in inventory risk, while long cycle commodities have relatively stable price fluctuations and less interests.

The inventory of agents must have both short-term commodities and long-term commodities. How to control the proportion depends on the market of agents.