Outdoor And Sports Clothing Orders Will Increase By 11% In Spring And Summer.

Outdoor sports Clothes & Accessories There has been signs of recovery. In the first half of the year, the total volume of orders received in spring and summer 2015 will increase by 11% compared with that of last spring and summer. The same store sales increased by 4.7% over the third quarter of this year.

However, as the apparel industry goes public company In 2014, the three quarterly reports came out one after another. We can see that the market differentiation is more and more obvious. According to the statistics of various brokerage research reports, the boom of baby and outdoor clothing is relatively high, and the casual wear industry is affected by foreign capital and the brand of electric business.

After two years of misery, outdoor and sporting costumes showed signs of recovery. According to the 361 quarter 2014 third quarter business summary, it continued the first half growth trend, spring and summer in 2015. Order-placing meeting The total amount of orders received increased by 11% compared with last spring and summer, while same store sales increased 4.7% in the third quarter of this year.

Pathfinder business income in the third quarter of 2014 was 385 million yuan, up 21% over the same period last year, and operating profit was 63 million yuan, up 36.8% over the same period last year. Business income in the first three quarters was 1 billion 8 million yuan, an increase of 21% over the same period last year, and operating profit of 1.96 billion yuan, up 25.6% from the same period last year.

"Although the amount of stock in many sports apparel companies is higher from the financial data, the inventory problem has been greatly improved over the past two years. This inventory is already not in the past stock, not all the goods sold by the distributor, but also the spot ready for quick replenishment. " Ma Gang, independent critic of footwear industry, said.

In addition, the good policy has encouraged the industry. In October 20th, the State Council issued several opinions on accelerating the development of sports industry to promote sports consumption, and clearly promoted sports consumption from the aspects of finance, taxation, land, employment and market environment. This has led many brokerages to believe that in the next ten years, they will become gold in sports industry for ten years.

In the opinion, "encourage enterprises to donate sports clothing, equipment and equipment, support the development of sports in poverty and rural areas, and deduct the amount of taxable income according to the relevant regulations when giving donations to the sports industry in accordance with the conditions stipulated in the tax laws and regulations." More by the industry laugh that this is indirectly help sports apparel enterprises to clean up inventory.

"At present, the recovery of sports apparel industry is still not optimistic, not all enterprises can finally get out of the trough." Ma Gang said that from the current market share, the sports apparel industry market concentration has been very high, there is no big increase in the next two years. "In the market bad situation, has returned to the growth track of enterprises in the future still have a look. Some companies that still have no signs of recovery are in a more dangerous position.