Jimo Children'S Clothing Joint Operators To Enter The Market To Create Regional Characteristics To Rush Orders

At present,

It is growing rapidly at more than 30% per year and has grown to more than 10 thousand, accounting for 40% of the electricity market share in Qingdao.

Among them, there are about 2000 children's clothing enterprises and businesses involved in electricity suppliers, with annual sales exceeding 3 billion yuan.

Jimo children's wear alliance recently unveiled, 52 Jimo children's clothing production enterprises and electric business enterprises form an alliance, jointly undertake the large single, jointly design quality, create "Jimo children's wear" brand.

Embrace the market

"We used to be a single market only, but because of the rising cost of labor and the appreciation of the renminbi, many clothing orders have been pferred to countries with lower cost in Southeast Asia. Our clothing production capacity in Jimo is urgently needed to pfer."

Wang Jinggang, general manager of Qingdao Bo Yang dress, said that the company's business has shifted to the domestic market this year.

General manager of Qingdao onNo Jia Garments Co., Ltd., Jimo

Alliance President Song Haiyan said that Jimo has become the third largest children's clothing production area in the country after Guangdong, Foshan, Humen, Zhejiang, Hangzhou and Huzhou.

Compared with the two regions, Jimo has a certain gap in terms of scale and brand awareness. However, Jimo's advantages in knitted children's clothing are incomparable. Influenced by the popular trend of Korean version and the South Korean gate's Korean current, Jimo children's wear is unique.

Yang Huan, head of Alibaba's 1688 platform children's wear industry, said that although Jimo children's clothing has reached the national level of third in terms of scale, it is still at an initial stage in terms of enterprise size and brand level.

Relative to balbala, red, yellow, blue, pig, Barbour and so on.

Jimo children's clothing, apart from some of its popularity in the field of e-commerce, is hard to equate with southern children's clothing enterprises.

In this context, Bo Yang, onuo Jia, famous Yang, LAN te, Ji Mei Yu and other enterprises independently initiated the establishment of the Jimo children's wear alliance to form a regional brand of children's clothing business, and embrace the market.

The division of production and operation is more precise.

This year's "double 11", Wang Shimao, general manager of 00 dog children's wear brand, was not involved.

He admitted that the brands had more than 10 thousand sunrise products before the "double 11". One of them sold 100 thousand pairs of bottompants a day, and sales volume was like a runaway horse, but the production capacity was not able to keep up with the "unspeakable pain".

"On November 8th and 9, the money will be sold immediately, and the order will be good. But once the production capacity is not enough, the brand will lose credibility and the store will be inevitable."

Wang Shimao said, on the contrary, too much stocking has the risk of storing up goods and pressing costs. For this reason, he can only reluctantly give up his love and give up the big cake of "double 11".

"Alliance is to let more production enterprises and e-commerce enterprises gather together, and fully docking, after the business enterprise obtains the big list, the production enterprise divides the big bill into the small bill, the electricity supplier has the courage to receive the big list, the manufacturer also has the work to do."

Song Haiyan said that many children's clothing enterprises in Jimo are doing both production and electric business. They are both brands and foundry workers. But in the long term development, the location of OEM enterprises and e-commerce brand operation enterprises will become clearer.

Wang Shimao said that under the combined force of the alliance, "it seems that if there is a team, the list is bigger and I dare to take it, and initially decided to cooperate with 4 manufacturers. I organize fabrics, and they cut, sew and print."

Qingdao Mingyang Garments Co., Ltd. originally took foreign trade orders as its main line, and had hundreds of people's production lines. With the increasing number of foreign trade orders, enterprises turned to domestic sales orders, and there was a clear distinction between the domestic sales orders and the seasonal imbalance of production lines.

And through the coordination of children's wear Union, in October, we received 100 thousand orders of electricity suppliers, and the production line runs stably.

Create regional characteristics to rush orders

Due to the defects of design and production collaboration, in the past few years, Jimo's manufacturers were not only squeezed out of the southern market, but also the local business enterprises in Jimo.

Sun Jing, general manager of Qingdao Baoli Cheng Co., Ltd. said that before the company's children's clothing was mainly produced in Huzhou, Zhejiang, because the local shipment was fast and the fabric was complete, so that the market supply and product quality could be guaranteed.

In recent years, due to the advantages of fabric and labor cost in the field of knitwear production in Qingdao, she pferred the production order of knitted children's clothing to Jimo this year.

"Cotton clothes are still produced in the south.

Although the cost of labor in Jimo can be half as low as that in the south, the design ability of children's clothing in Jimo is still relatively weak, and the factory's ability to undertake orders is not strong. Especially in the case of the fewer and the better the first electricity supplier, the demand for the production plant is quite high.

Sun Jing said, now, the establishment of the alliance has given her a heart to Jimo's local factory capacity to undertake, but this is just a combination of channels, and she pays more attention to the design ability and product quality behind the channel.

Yang Huan said, at present, Jimo children's clothing is not strong in the division of labor, girls, baby children and so on need market segmentation, there are similar funds and price war phenomenon.

After the establishment of the alliance, the production enterprises can have stable orders, have enough energy to design excellent products, improve the quality of products, cultivate their own brands, and make large orders through joint operations with multiple electronic business enterprises.