Dow Chemical Research And Development Of High-End Foam Shoes

Over the years, EVA is the first choice for sneakers.

However, in the past ten years, the softness, adhesion and foaming properties of EVA can no longer satisfy consumers' fitness requirements.

At present, with the rapid growth of people's fitness needs, footwear manufacturers and shoe bottom formula designers are looking for new solutions to improve product performance.

Dow chemistry is one of them. The development and production of INFUSE TM OBCs is the sole of sneakers.

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Comprehensive innovation of Dow INFUSE TM OBCs sneakers

Compared with the traditional EVA and POEs,

INFUSE TM OBCs provides high performance brand

Midsole high resilience, low compression permanent variable, low shrinkage and better softness, higher performance than EVA material, cost less than TPU, SEBS.

Dow elastomers business R & D scientists elaborated on the advantages of INFUSE TM OBCs in sneaker bottom application:

The first is resilience.

In this respect, INFUSE TM OBCs has unique structure. It has excellent resilience both in low crystallinity and amorphous parts. It also has high crystallinity and partially controlled shrinkage to maintain dimensional stability. It combines the two aspects of contradiction well.

Secondly, compared with the traditional midsole, the middle sole of the INFUSE TM OBCs can be used to lighten the sports shoes when the elasticity remains unchanged.

This is undoubtedly very good for athletes.

And at the same time to achieve lightweight, outstanding compressive deformation ability to ensure the life of shoes.

For example, the shoes that use INFUSE TM OBCs can be removed after wearing them for a day, and restore the original shape after the night time. The degree of recovery is almost 100%.

Moreover, one of the characteristics of INFUSE TM OBCs is that it can improve the feel of shoes, such as "rubberfeel".

The traditional EVA shoe material is strong and hard.

The shoe material with INFUSE TM OBCs has softer and less sensory stimulation, making the contact between human skin and shoes more comfortable.

Dow's INFUSE TM OBCs's global promotion strategy

Dow elastomer business is mainly focused on the promotion of sports shoes, but Dow's business is not only in sports shoes.

INFUSE TM OBCs has also been successfully applied to

The integrated molding production, as well as some high-end brand slippers.

Many shoemaking enterprises and footwear traders have feedback on the uniqueness and advantages of this product.

Dow will start a comprehensive promotion of globalization from China.

In the promotion strategy,

INFUSE TM OBCs, whether facing the Chinese market or the international market, is ultimately hoping to convey the physical properties of INFUSE TM OBCs to branding.

"In the domestic market, we are closer to manufacturers, promoting our understanding of materials and shoe manufacturers. In the European and American markets, we are more closely related to brand names and discuss the application of shoe materials in the most direct way.

For example, domestic brands, their production resources are in the domestic market, and we are more focused on leading brands and producers.

The two way is slightly different, but ultimately we are going to promote the brand to our material consensus, there are certain selling points when we do brand promotion.

Mr. Yan Mingfeng, Asia Pacific Regional Marketing Manager of Dow elastomer business department, said.

The physical properties of Dow's INFUSE TM OBCs meet customers' needs well.

Yu Haiyang, a research scientist at the Dow Asia Pacific elastomer business unit, said:

"To remain competitive, we need to understand what customers really need and what they care most about.

Based on the understanding of the market and feedback from customers, customers pay close attention to three aspects of high-end sports shoes.

First, comfort.

That is better cushioning and supporting.

Two, durability.

Shoes can not be crossed hard, then they lose their value.

Three, especially for running shoes or basketball shoes, high resilience.

These three points are the most critical factors. By virtue of these three factors, Dow has satisfied the needs of customers and maintained high competitiveness.

From the initial EVA polymer to polyolefin elastomer (POEs) to the present INFUSE TM OBCs, it is a process of continuous development, innovation and progress.

The good news began in 2013 - Dow's INFUSE TM OBCs is very popular in shoe sole applications and integrated molding.

Mr. Yan Mingfeng predicted: "in 2011 -2012, our sales were almost zero; in 2013, our sales volume has made breakthroughs; in 2014, sales will be double that of last year.

The current market utilization rate is small, and it can be predicted that the market prospect is very broad.

[about Dow chemistry]

Founded in 1897 by Herbert H. Dow in Midland, Michigan, Dow, with its leading specialty chemicals, high tech materials, agricultural science and plastics, provides a wide range of products and services to customers in 160 countries and regions around the world. It is used in the rapidly developing markets of electronic products, water treatment, energy, coatings and agriculture.

As early as in the 30s of last century, Dow has already done business in mainland China and has invested 900 million US dollars in China.

Dow's sales in Greater China in 2009 amounted to $3 billion 700 million.

Dow has five business centers and 20 production bases in the Greater China region with about 3900 employees, and China has become the second largest market for Dow in terms of sales volume.

By the end of 2013, Dow's annual sales amounted to 60 billion US dollars, and its customers in 160 countries around the world. In 36 countries, there were 201 factories in its production base, with more than 6000 products, and around 53000 employees worldwide.

As one of the world's number one chemical giants, NYSEOW is committed to combining science and technology with innovative capabilities to create a better life for human beings.