ADI Nike Meets Each Other In A Narrow Way.

In December 28th, the national team is about to embark on the Asian Cup. As the first official competition in 2015, it is also the most important competition in the past 4 years. Because the Chinese Football Association had Adidas The contract is about to expire, and the new equipment of the national team has attracted the competition between the two traditional brands, Nike and Adidas. However, at least so far, the Chinese Football Association has yet to decide which brand to sign.

Although the equipment sponsors of the Chinese Super League clubs have been monopolized by Nike for a long time, Adidas has maintained good cooperation with the Chinese Football Association in recent years. The sports teams of the Chinese Football Association have worn the equipment of ADI brand for 30 years. However, with the recent cooperation cycle between the two sides expiring in December 31st, Adidas met this time. Nike The strong challenge.

In fact, a long time ago, the Chinese Football Association, Ford company, which is responsible for the operation of the Chinese team, has initiated negotiations with ADI, and the Chinese Football Association also hopes to continue to cooperate with ADI, but at this time a very crucial problem has been encountered. This is the new price that Adidas has given the Chinese Football Association some unacceptable, and the news that the offer is even lower than the price before the cooperation between the two sides, therefore, the negotiations between the two sides have not made substantial progress.

At this time, we have been hoping to win Nike's sponsorship. Nike reported a higher price than ADI's offer. And there is a new clause which makes many players happy. That is, Nike said that if they cooperate with the Chinese team, they can appropriately relax their football shoes brand during the national team competition. Because before that, many players raised a question: which brand of clothing to wear is no problem, but I hope it can be enough. Gym shoes The brand does not restrict too much death, because the performance of football shoes is very important for them. Each player has his own habits. Maybe some people like to wear ADI shoes. Some people like to wear Nike shoes. If they change their habits entirely because of the sponsors' requirements, they may affect the competition.

At present, the Chinese Football Association has not yet decided which company to cooperate with. On the 25 day, Dong Zheng, general manager of Ford company, clearly stated: "I can say with great responsibility that no new agreement has been signed with any new company, and we are still negotiating with ADI. The final confirmation time should be in early January. At present, the two sponsors are reluctant to talk about the cooperation with the Chinese Football Association, but they all express their willingness to cooperate with the Chinese Football Association.