Can The Aftermarket Divide The Big Business Group Into Electricity Supplier?

DAC group held a new electricity supplier conference in Beijing, officially pushing its "tin dog network" to the front desk, and the group's 230 thousand employees will be spanformed into the "shop assistant" of the electricity supplier, creating the O2O platform under the online and offline.

It is understood that the big business group used its own advantages in the physical stores, and drew a large number of heavyweight partners, including China UnionPay, Tencent, Baidu, Coca-Cola, Zhou Dafu and so on.

Ding Liguo, a senior retail expert, believes that traditional retail businesses do O2O because the flow and payment of funds are in the hands of online businesses, which is an unfavorable factor for traditional retail enterprises.

　　 230 thousand staff All participation

According to the reporter, 5 years ago, the big business group was established. Online shopping The big commercial network of the commercial city, but there is no key development. With the vigorous development of the Internet business, especially the mobile business, the big business group is beginning to lose its grip.

According to the statistics of 3965 retail enterprises by the Ministry of Commerce, the sales volume of China's retail enterprises increased by 10.5% in the first three quarters of 2014, and the growth rate dropped by 1%. Among them, the traditional formats of specialized shops, department stores and large supermarkets increased by 6.7%, 7.1% and 6.6% respectively, and the growth rate dropped slightly. But in the first three quarters, the scale of online retail market reached 1 trillion and 820 billion yuan, and its growth rate was close to 49%.

　　 DAC group The chairman of the board, Niu Gang, said that in today's rapid development of e-commerce, the traditional retail industry must make a change. In addition to building the online dog network, the big business group also needs to build a mobile terminal's Tin dog network to explore and develop the new O2O mode.

Liu Sijun, general manager of tin dog network, told reporters that the first idea of the big business group was to let all 230 thousand employees participate in it first, and to gradually train the salesperson into an online "shop assistant". "Because these salesmen know more about goods, and the mobile client can provide 24 hours of service to enhance the conversion rate of information."

Can the aftertaste split the soup?

Then, in the field of electric business, can the big business group, as a latecomer, have the advantage of backwardness?

Some retailers say that the group has been relatively low-key in the past, but in the northeast, it has become the Invisible King. According to public information, DAC group started in Dalian and was founded in 1995. In 2013, DAC group's sales exceeded 150 billion yuan, and there were more than 200 large and medium-sized shops in 14 provinces and 70 cities, with a total number of 230 thousand employees.

In addition, the big business group also found several heavyweight little partners. Yesterday, the big business group signed new cooperation agreements with Xinhua new media, China UnionPay, Tencent, Baidu, Coca-Cola and Zhou Dafu, and collaborate in all aspects.

On the mobile side, the company and China UnionPay will cooperate in the whole channel of payment business, consumer financial services, big data and joint marketing promotion, and introduce credit payment products and supply chain financial products in the big business system.

Hu Ying, assistant president of China UnionPay, told reporters that the mobile Internet payment of UnionPay has accounted for 32% of the market share of the whole country. The active users of the mobile internet terminal have more than 100 million people, which is the best client entry.

Tin dog network is also in deep cooperation with Baidu direct number, and is carrying out content docking with Baidu map. It is jointly designing and applying promotion on Baidu light application platform and picture shopping, and gradually opening the on-site resources of the entity store of big business group. Cooperate with Tencent in product application such as WeChat, wireless network, shake and shake.

In addition, support from the government has also enabled DAC to benefit from the development of electricity providers. Yesterday, Cai Yudong, director of the Department of e-commerce and information technology of the Ministry of Commerce, told the media that the Ministry of Commerce will start implementing the plan of action to standardize the promotion of e-commerce development from 2015, strengthen the construction of e-commerce policies, regulations and standards system, improve the development environment of e-commerce, promote the development of small and medium-sized e-commerce, and formulate corresponding support policies for the characteristics of small and medium-sized cities.