The Shoe Machine Must Look At The Long Line When Making A Brand.

To be a brand must be able to endure loneliness.

from

At the beginning of the business, Su Chengyao became very close to the old machine.

In the days of "relying on heaven", sales of old machines were very passive.

The unstable sales performance made Su Chengyao calm down and think a lot.

An old machine 20 years ago can also sell 400 thousand yuan, mainly due to its production process and material quality. The advanced and advantageous imported equipment abroad has made local manufacturing enterprises welcome.

But the old machine is an old machine and has no continuity.

Su Chengyao, who had great feelings for automation equipment, began to have the idea of pformation.

In 2009, Su Cheng Yao began to make his own brand.

However, everything is not going well.

When the product was launched just now, many local shoe companies were not too cold to replace the automation equipment. Although the products of Hua Jun shoes machine were all praised, they were called "good" but not much.

At that time, in the eyes of business owners, they only saw the price of automation equipment approaching to the sky.

This makes Su Chengyao helpless.

In this way, Su Cheng Yao persisted for 3 years and his performance was still failing.

Just then, Su Chengyao made a bold decision.

This decision was very rare at that time, and its risk was evident.

Su Chengyao prepared a prototype of the total value of nearly two million yuan, and offered it to some shoe making enterprises for trial.

If a new thing wants to be recognized, it needs to speak through data.

Only when we dare to put the test on the line, can we convince the business owners most intuitively.

Although this is the same as Su Chengyao's failure, he began to test the prototype of the circulation machine.

The first set of prototype arrives.

At the beginning of the week, the employees were very exclusive, and they resisted the urge of the team leader to return to the original machine.

Su Chengyao, who is confident of his own equipment, is determined that he will bear all the losses of the company in a month if he still refuses Hua Jun equipment in a month.

A month later, the employees were really noisy again - other groups of staff clamored for the replacement of Hua Jun's equipment, because the experimental group's colleagues earn more than 1000 yuan per month per person.

Taiwan, like the automatic double roller rollers, is equipped with solenoid valve automatic backstitching device. It can maintain a certain distance between pins and pins, and close down the buckle of the control seam, so that it can easily reverse the seam and greatly improve the work efficiency.

Compared with previous workers' traditional motors, they need to be stampede constantly. Compared with the frequent redness and swelling of the ankle joints after the day's work, the automatic lifting feet now are more labor-saving, which can greatly liberate workers from heavy operations and reduce the intensity of work.

Su Chengyao told reporters that the product can not only save the cost of enterprises, but also save time by improving the efficiency of 30% to 35%.

Since then, Hua Jun equipment has finally been fired in shoemaking enterprises, and Su Cheng Yao has been waiting for 4 years to usher in spring.

Inclusive mentality and top service

The move made by many local shoe makers in the circulation industry initially won the opportunity for Su Cheng Yao.

The enterprises that taste the sweetness begin to feel the economic benefits brought by the equipment.

But the high price of automation equipment still let many enterprises step back, which makes Su Chengyao, who is struggling to keep up, a little more impatient.

In 2013, Su Cheng Yao decided to take part in the exhibition to spread his mind abroad.

However, this exhibition has confirmed Su Chengyao's confidence in taking the road of green environmental protection.

In Bologna exhibition, few people work and highly efficient intelligence.

Attracted the attention of the guests.

"Bologna is a surprisingly high wage city. Efficient equipment is almost the only way to make it.

Jinjiang is the brand capital of manufacturing, and Jinjiang will change after many years. "

Su Chengyao, who saw the trend, began to pay attention to foreign advanced equipment as treasure.

Su Chengyao told reporters that the trend of intelligent automation equipment was not obvious at that time.

But he always believes in the big events in the industry, and actively takes up advanced ideas in foreign countries, such as Italy, Germany and other advanced shoemaking equipment, and boldly introduces international leading equipment.

For labor-intensive Quanzhou shoe companies, there are no difficulties that are more painful than employee management and rising wages.

The younger generation of the 90s is not willing to enter labor intensive enterprises, which will bring a spring for no more manual automation equipment. "

With the sharp increase in staff costs, after many years of sticking to the industry, Su Cheng Yao finally began to feel good, and he began to promote equipment to the shoe industry.

In order to make Hua Jun more professional, Su Cheng Yao began to identify relevant talents.

Thanks to the forward-looking vision and tolerant mentality, Su Chengyao quickly recruited Hong Ruizhu, a Chinese treasure that he still praises.

Hong Ruizhu has 30 years of experience in sewing equipment, and is very sensitive to shoe machines. He is a leading figure in sewing equipment in Taiwan.

Besides Mr. Hong, Hua Jun has nearly 10 experienced talents in shoe making equipment.

Among them, the working experience of technical personnel is at least 12 years.

In Su Chengyao's opinion, it is very important to be a supplier of shoemaking equipment and timely and high-quality one-stop after-sales service.

Su Chengyao thought so, and insisted on doing so.

Nowadays, as long as Hua Jun's customers can feel the "one-stop service" brought by this strong team.

Before sale, Su Chengyao will provide the shoe machine equipment planning and system requirement analysis for the customers, make a complete plan with the design and practice, provide product technical consultation for customers, introduce product performance, technical conditions, application scope, quality assurance, and so on, help customers select products suitable for enterprise production process.

During sales, Hua Jun's technical personnel will also help customers check the technical condition of shoes machine products, teach machine operation and use of technical methods, explain the structure, working principles and product safety production knowledge of machine products.

In after-sale service, Hua Jun technical personnel will go deep into the enterprise, enter the production, help and guide the enterprises to use the machine correctly, inspect and maintain the machine, remove the machine fault, and make the shoe machine efficient, high-quality, low consumption and safe for the production and service of the enterprise.

After the end of the machine operation, help and guide the operator to overhaul and seal the machine's technical methods.

It is the only rule of Su Cheng Yao's senior management team to "make the best use of talents and make the best use of everything".

Su Chengyao told reporters that because of trust, let alone let go, so as to enable each talented person to add the advantages and maximize the effectiveness.