Good Shoes Need "Both Inside And Outside".

Demand push

Consumers want to look good and wear well.

A pair of shoes looks good, but it can be said that "benevolence and benevolence", "wise men see wisdom", but they do not wear well, but have relatively professional quantitative standards.

Good looking and well dressed, this contradiction has plagued the young shoe makers of young fashion groups for a long time.

"Young people are fond of beauty and love to move, but often fashionable shoes are not durable, wear resistant, and the wearable young people feel bulky and unattractive."

Ding Junqin, vice president of starling (China) Co., Ltd.

Unlike casual shoes, the soles of the skateboard shoes are more smooth and have higher requirements for wear resistance and folding resistance.

"From the appearance, skateboard shoes have a shoe wall, which is what we usually call the edge of shoes. It is the most protective part of skateboard shoes in the whole design.

However, if the design of this shoe wall is too high, it will not affect the comfort and beauty of the dress, and what materials are more wearable.

Ding Junqin told reporters that many young people love shoes more than they wear themselves. They can even tell the advantages and disadvantages of different brands of skateboard shoes.

In the face of more and more professional consumers, Starling has divided the skateboard shoes into leisure, business and professional series in recent years. There are only more than 40 people in the company's R & D team.

In July 1st this year, the industry standard of skateboard shoes, which was dominated by starlings, was formally implemented.

The style, the comfortable and wearable starling shoes meet the needs of consumers' "fish and bear paws" and form their own core competitiveness.

Service front

Wearing experience starts with shoe material.

"People usually think that consumers are not sensitive to shoes materials. In fact, many consumers have begun to pick on shoes. They can tell what shoes are made of shoes, and they will tell customers what kind of shoes they are looking for and what kind of shoes they want to use."

Mr. Guo, who is engaged in sports and leisure footwear business, feels deeply that nowadays young people are even more professional in wearing shoes than sellers.

Not only do sales terminals understand this principle, but shoe manufacturers and even upper shoe and shoe manufacturers are beginning to realize this.

Therefore, from the beginning of shoe material, we should consider the customer's wearing experience.

A pair of shoes is very good to wear. Sponge is very important. It needs to be used in shoes, insole, tongue and heel.

For many years engaged in sponge production, the experience must be from

Start improving.

You know, in the new factory area with more than 50 mu of shoe material, there are about 40 large and small trucks coming in and out every day. These sponge can be used for 400 million pairs of shoes every year, which means that its improvement is related to 400 million people's wear.

However, different footwear manufacturers and shoe wearers have different standards of experience.

"I have many customers, some of them hope that the sponge can be used to enhance the comfort of shoes, others want to improve the bouncing property of shoes, others need high temperature resistance or low temperature resistance.

But customers are vague about what they want.

Based on these communication obstacles, Lin Guodong, general manager of the Asia shoes material company, began to explore the data management of sponge products.

A pair of shoes has a high usage rate for sponge, and sponge used in every detail is different.

In 2013, the company made physical performance standards for its sponge products, such as density, instant hardness, resilience, elongation and tensile strength.

Through the visual data of sponge, we can enhance the experience of a pair of shoes in specific aspects, such as comfort, bouncing force, fire prevention and so on, so that shoemaking enterprises can subdivide and apply different functions of the sponge, and display a pair of shoes more clearly for consumers at the sales side.

Active innovation

Weaving like weaving

In the Central Asia laboratory, the reporter also noticed a new type of shoe material flying fabric.

At the 2012 London Olympics, Nike became the focus of shoe industry again because of this flying fabric.

The shoe's shoe upper and sole are weighed only more than 100 grams. After the upper foot, people can hardly feel the shoes on, and there is no gap between the upper and the feet. The sense of fit, air permeability and portability are all improved. It can even be called the "second pairs of socks".

It is understood that Anta and Quanzhou brand shoe manufacturers have introduced foreign shoe machines and launched their own flying shoes this year.

This integrated molding.

It is a surprise that the shoe industry has devoted to the market in recent two years.

This year, the first "CNC generation" mechanical product promotion conference held by Nanan Municipal Science and Technology Bureau in Nanan was developed by the Southern Star Industrial Machinery Co., Ltd., which was jointly developed by Fujian Ruineng Electronic Technology Co., Ltd..

With this special shoemaking machine, the whole flying fabric can be molded at one time to form a shoe body. After pressing the moving sole, the shoes can be manufactured in two steps, and a lot of manpower can be saved.

In addition, because the vamp is a compressible lightweight material, the storage space in the same space can also be increased by 1 times, which greatly saves the pportation cost.

At the same time, the integral shoe upper can be used to control the local tightness, style and flower shape in an extremely precise way, which is more in line with the principles of ergonomics and enhances the user's shoes experience.