Shoe Industry: Electricity Supplier Test Water Mixed With Joy

To see reporters, Shi Hongtao of the spring and autumn shoe industry described his experience of touching the net with "mixed feelings".

Five or six years ago, he did not know what e-commerce was. He went to Wenzhou on business for a while.

Go back and face the other side.

Shi Hongtao did not put his heart on it, but introduced the business to friends who made shoes.

In 4 months, the friend sent twenty thousand or thirty thousand pairs of goods to Lao Lin.

After Shi Hongtao beat the thigh regret: so efficient, placed in the traditional sales model can not imagine.

He said this is the first time to see the charm of the electricity supplier.

Later, at the other end of the network, Shi Hongtao witnessed the miraculous miracle of old forest. Now, the annual sales revenue of Lao Lin can reach about 80000000 yuan.

Although he has always been an important supplier of old forests, Shi Hongtao still hopes to reproduce such a miracle.

2 years ago, Shi Hongtao's registered shoe brand "dream romance" was launched on the Tmall mall.

"The whole operation is mainly outsourced to an operation company in Jiaxing, and the spokesperson is asked to pack the brand."

But sometimes the reality is so skinny, though there are backstage factories, but business is poor in two years.

"Counting the costs, this year it is estimated that we should lose hundreds of thousands of dollars."

Same online

Why is the gap so great? Shi Hongtao admits that one of the beachhead markets is successively, and more importantly, the hidden rules behind the network sales platform are: the activities of small shops enjoy little, and all kinds of points, all kinds of operating expenses and their own stock also make the shoe enterprises unbearable.

"A pair of shoes may have 10 sizes according to their color size. In order to avoid inventory, they can only use one way to deliver goods."

Even so,

Also never wanted to give up the big cake of the electricity supplier, just pondering the way of breaking through repeatedly.

"I want to quit Tmall next year and go directly to C store."

Shi Hongtao said that the C store has a lower threshold and many people around him are doing business.

Now the enterprises have planned new land and are building new factories.

"If you want to do well in women's shoes online, you must sink your heart."

Shi Hongtao sent his wife to Taobao University for two training and gained more new ideas.

In the new plant, he also planned a Ministry of electronic commerce, ready to set up a special team, and select skilled workers to set up a pipeline for network orders.

"Online order to shoe shipment, as long as 5 hours."