A New Way To Stimulate China'S Economy: Holidays And Consumption
Foreign media said that although Christianity is not a native religion in China, it mainly includes young people and couples with children, who will spend Christmas by sending gifts and revelry.
Though Christmas does not have much impact on consumption than spring festival, people will group to buy apples that are regarded as symbols of harmony and tranquility, and various kinds of apples.
gift
And decoration products.
According to the Japanese diplomatic scholar website reported on December 29th, China's long "consumption season" began in November 11th, known as "singles day", and also included another symbol of lucky reduplication date December 12th.
The consumption season extended to Christmas and ended until the Spring Festival.
As people's incomes increase, spending on buying gifts and participating in recreational activities has also increased.
This culture has become increasingly westernized.
Santa Claus is the leading character in Christmas celebration in China.
Sales of Christmas decorations have increased year-on-year, as many restaurants and shopping centers use them to create an atmosphere of Christmas discount sales promotions, the report said.
clothes
Toys and footwear are the most common gifts.
As in the US, Christmas shopping online has become more popular in China.
According to the zero point research group, the average price of goods purchased by high-end consumers is 1379 yuan (US $221).
Apple, the symbol of China's important Christmas, has sold high prices for its growing demand.
However, some observers have found that although businesses are trying to promote special items such as "Christmas dinner", consumer spending on dining has declined.
The export volume of Chinese made gifts and decorations also increased during the Christmas season, the report said.
China is the largest exporter of Christmas products in the world, and goods are shipped to nearly 200 countries and regions.
In the first 11 months of 2014, the export volume of Christmas products in the country increased by about 30% over the same period last year, an increase of 12.3% over the same period in 2013.
In the same period of 2012, exports of Christmas products decreased by 13.6%.
Most of these exports are shipped to the US and EU countries.
Goods produced in China and sold in western countries can achieve high utilization.
For example, the production cost of a set of Christmas lights in China is US $2.8, but it can be sold to US $20 abroad.
However, during the holidays, demand for all goods was not increased.
Since November 2012, China's anti-corruption actions have been suppressed.
Luxury goods
Demand.
Luxury goods that have often been bought by government officials or purchased by others for government officials are no longer popular.
According to Bain's report, sales of luxury goods in China dropped by 1% in 2014.
Reported that consumption is seen as an important way to promote growth.
China lowered interest rates at the end of November to try to boost consumer spending.
Bank officials have been informed that the central bank intends to take steps to ease the money, saying that the authorities will cancel additional lending restrictions.
Faced with the current economic slowdown in China, these policies are expected to provide support for economic activities.
The consumption increase caused by the above policies will encourage people to consume in the long consumption season of China.
The next major festival in the "consumption season" is the Spring Festival, which began in February 2015.
According to the statistics of the Ministry of Commerce, the sales volume of Spring Festival in 2014 reached 610 billion 700 million yuan (about 100 billion 800 million US dollars).
This figure has been rising steadily over the past few years.
Tourism and entertainment industry is expected to perform well.
Chinese leaders hope to gradually increase the level of consumption to a lasting feature of the country's economy.
The consumption of Christmas provides an important example of consumer psychology, which improves the quality of life and quality of life by buying goods.
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