The World Famous Brand Change Strategy Has Stopped Supplying Russia.

Russia's rouble has been largely devalued, and some of the world's most famous clothing brands have decided to suspend supplies to Russia.

This leads to the lack of fashionable clothes in the Russian market in 2015.

At the same time, some Russian buyers who have ordered to Chinese suppliers believe that the exchange rate between the US dollar and the euro is very unreal. We must wait for the rouble rebound first, and now we can only postpone payment of the order.

Reporters learned that the newspaper declared: because

Serious depreciation, the world's leading clothing manufacturers, including Spain's famous clothing brand Inditex Zara, Oysho and Bershka and Russia's Calvin Klein, Armani, Michael Kors and Topshop sales network BNS group, has decided to suspend supplies to Russia.

Retailers said that Inditex provided the last shipment to Russia on 17 December 2014, and there is no news of any new supply.

Dennis Paucardelev, general manager of BNS group, told the newspaper that the company will delay delivery to Russian purchasers from the end of 2014 to the first week of 2015.

And its fast fashion brands, which are sold in Topshop stores, continue to stop supplying Russia.

Another clothing seller who entered the ten largest market in Russia also declared to the newspaper that, according to past practice, the sales network had been purchased in the summer of 2015.

And now it has scheduled 2015-2016 winter clothing.

But it can not be done at the moment.

"No one knows what exchange rate will follow up," the retailer explained.

He said that the balance was not paid, and the supplier understood it.

"Because the exchange rate between the US dollar and the euro is not true, most Russian suppliers are waiting for the rouble rebound," he said.

Kria Planstinina and Lublu operators have stopped purchasing new products from suppliers and discussed new terms of cooperation with suppliers.

At the same time,

The company is currently launching a series of price negotiations.

Zenden shoe sales representative said that some retailers have abandoned the Chinese products ordered.

Another employee of the market explained: "as the ruble's depreciation, the retailer increased the price by 23% in November, which immediately had a negative impact on sales and had to go back to the original sales price."

Retailers and experts predict that in the coming year, Russia will be short of fashionable clothes, with only monotonous clothes.

"In Russia in 2015, there will be no clothes that are as colorful and fashionable as before, just a few styles of clothes," Paul Card Lev explained.