How Do Small And Medium-Sized Trousers Enterprises Embrace The Thigh With Small Brands?

Big agents and small brands do not seem to match. However, the scale of the business is uneven. Trousers industry Famous brands are rare. Therefore, smart agents will never focus their attention on the few "big cards". If you are "potential stocks" and have enough sincerity and profit margins, you can still impress their desire for cooperation and try to join hands with you in the same boat.

　 Strategy 1: keep profit margins.

As we all know, many Trousers agency The strategy of brand matching is mostly high school and low-grade combination. There must be one or two mature brands as pillars, and cooperation is more stable. In the product mix, the trousers agency will take the big brand as the pioneer and main force of the market, but often the profit margins of big brands are small, and they will also configure potential brand as their source of profits.

Once the cooperation intention is established, the small and medium-sized trousers enterprises should set aside moderate and enough profit margins for the agents. First, they should occupy a place in their brand planning, stabilize the cooperative relationship, and then find ways to expand sales volume. This is the first step to stabilize the relationship between small brands and big agents. It is also the key to achieving win-win cooperation and common growth in the future.

Strategy two, personalized marketing mode

In the current trousers industry, many trousers enterprises are stagnant and unable to open up the market. In addition to the macro factors, it is only because of insufficient funds, the product style is not outstanding, and marketing strategy is backward. Some high quality agents are willing to cooperate with small brands, mainly focusing on their potential advantages.

Many small and medium-sized trousers enterprises usually do not have unique marketing strategies for their own development reasons. However, as long as brand positioning is accurate, product advantages are prominent, and marketing channels are opened, small brands can also dominate in specific areas. The key to continuous cooperation and continuous development with quality agents lies in whether small brands can always pay attention to market dynamics, communicate with agents timely, feedback information, and develop personalized marketing plans according to product characteristics. Sales volume is rising, the relationship between trousers enterprises and agents is more stable and prospects are good.

Strategy three, deepen bilateral cooperation

In the downturn of the trousers Market, how can agents and trousers enterprises achieve a win-win situation and keep their interests and relationships intact? This is the solution that many people are looking for.

A good cooperation can be achieved between well-known brands and large agents, mostly because strong brands can bring fame and wealth to agents. However, despite the funding of large agents Channel operation Ability is strong, but cooperation with strong brands usually does not occupy the leading position. It may be in a weak state and occasionally fall into a dilemma of "uncertainty". Therefore, they need stable partners.

Small brands and agents can reach a harmonious relationship between fish and water, which is not an easy task. However, small brands can be favored by large agents, indicating that there are reasons for their development. Brand needs pioneers, agents need stable and sincere partners. At this point, the needs and desires of both sides are identical, and they can form joint efforts and long-term development.

After establishing a cooperative relationship, we can further deepen our cooperation in addition to integrity and mutual assistance. If pants and agents can use mutual participation to create a market, when each other has capital input, it will be all the same, with the greatest resources and energy to shape the brand, seize the market, and ultimately let the brand shine.

Of course, such a successful case is rarely seen in the trousers industry. It is mostly the cooperation mode innovation between some big enterprises and agents. But if we can understand this business model, at least we will have a big improvement in our thinking.

In this way, small brands can not be regarded as big agents. Anything is possible. The key is whether you really use your heart.