Mianyang Convention And Exhibition Industry

In January 2014, Mianyang, Sichuan formally issued the "opinions on accelerating the development of MICE industry". It was proposed that second major exhibition centers should be built in 2015. In 2020, the exhibition industry would increase the income of related industries to more than 20 billion yuan, and Mianyang would be the center of national influence.

Since the beginning of this year, the exhibition industry in Mianyang has been developing rapidly.

Recently, at the annual conference of the 2014 China Convention and exhibition industry, the second China (Mianyang) science and Technology Expo was awarded the "top ten China Convention and Exhibition" in 2014.

The title of the project.

As the central city of the northwest part of Chengdu Chongqing Economic Zone, Mianyang's location pportation, industrial foundation and consumption power are among the forefront of Sichuan, and have a good foundation for the development of exhibition economy.

At present, Mianyang has formed a number of brand exhibitions such as "China Science and Technology City Technology Fair" and "Mianyang made famous brand new exhibition", making it another "famous exhibition city" after Chengdu.

In August 2013, with the first phase of the Mianyang Convention and Exhibition Center, the exhibition demand showed great demand.

The second "Mianyang made" brand new product fairs held in the next month, which signed a total of 7 billion 297 million yuan in the 7 day exhibition, attracted 475 thousand visitors.

The two term of the Convention and Exhibition Center will be fully delivered in September this year. The Convention and exhibition center with a total area of 100 thousand square meters will become the main battlefield of Mianyang Convention and exhibition.

In September 19th, the 2014 Sichuan e-commerce fair and the third "Mianyang made" boutique fair were held in Mianyang Convention and Exhibition Center. More than 80 enterprises from outside and outside the province and nearly 1000 Mianyang enterprises "zero distance" docking, to promote the integration of online and offline resources.

According to introducing, this kind of mode is the first time in Sichuan electronic commerce exposition.

The second Mianyang science and technology fair, held in October, attracted 803 participants from 49 countries, regions and 13 pilot districts, high-tech zones, and 500 world famous enterprises, research institutes and institutions of higher learning.

Following the "Mianyang made" boutique exhibition and the science fair, in November, another large exhibition was held at the Mianyang Convention and Exhibition Center, the fourth (2014) Mianyang International Auto Show. The exhibition was the first large-scale marketing exhibition held after the two phase of the Convention and Exhibition Center was put into operation.

Entering the year 2014, the exhibition industry became more enthusiastic and achieved an average monthly target in advance.

With the arrival of exhibition enterprises, a number of exhibitions such as home building materials fair, summer brand clothing Expo and international industrial equipment exhibition have landed in Mianyang.

This year, Mianyang has held 2014 Mianyang's first tea culture festival, the China Science and Technology City, the Bay State stamp collection cultural exchange exhibition, the Eleventh China traditional Chinese medicine (ethnic medicine) exposition, the 2014 Mianyang first real estate home expo, the "Mianyang made" brand new product fairs, the second China (Mianyang) science and Technology City International Science and technology fair, the fourth (2014) Mianyang International Motor Show and so on more than 10 exhibitions.

At the second Mianyang science and technology fair, 2584 exhibitors, 9736 exhibitors, 586 thousand spectators, 945 projects and 88 billion 360 million yuan, and Mianyang science and Technology Fair are rapidly becoming an international platform for scientific and technological exchanges and cooperation, scientific and technological achievements, and dual-use technology.

The fourth (2014) Mianyang International Motor Show held in November, with an exhibition area of 70 thousand square meters, attracted 500 exhibitors from 72 global vehicle brands.

According to preliminary statistics, the number of visitors to the motor show reached 143 thousand passengers, up 43% from the previous auto show, and 3064 vehicles were sold; the turnover amount was 560 million yuan, an increase of 33% over the previous auto show.

According to the director of Mianyang Expo Affairs Bureau, according to the annual exhibition arrangement, the exhibition area of Mianyang in 2014 was nearly 300 thousand square meters, and the scale was second in the whole province.