Industry Dynamics: Nearly 20 Million Of The Land Purchased By The People Of The Republic Of China.

On the evening of December 29th announcement, the company intends to buy Quanzhou Hai Hao Stationery Co., Ltd. (hereinafter referred to as "Hai Hao"), which is located in Jinjiang, which is located at 12-1 of the West Industrial Zone of Fang Jiao Village, Chen Di Town, and the land corresponding to the real estate. The building area is 11376.15 square meters, the land use right area is 2938.52 square meters, and the paction price is 19 million 857 thousand and 400 yuan.

The company said it was planning to build a shoe sole finishing workshop. At present, there are no new factories to build the workshop in Jinjiang's production area. The property of Hai Hao is adjacent to the existing production workshop in Jinjiang, and it can play a synergistic role with the existing workshop of the company.

The company will be used after purchasing the property.

The construction of the finishing workshop, the construction of 4 shoe sole spray lines, 8 bonding lines, 4 radiographic and 4 washing machines, the construction of this project will help to further shorten the cycle of shoe production, improve the quality of products, increase production efficiency and reduce production costs, which is in line with the interests of the company and the shareholders of the whole body.

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Expensive birds set up investment companies to accelerate pformation of sports industry group

On the 17 day, the GUI bird announced that it intends to jointly invest with the Sino European Asset Management (Shanghai) Limited (hereinafter referred to as the "Central European prosperity") to set up Shanghai GUI Ou Investment Co., Ltd. to enrich the sources of funds for the sports industry's M & A and accelerate the pace of the development of the epitaxy.

Although it became the first domestic sporting goods company to be listed on the A share market, it has been on the low side in terms of the size of the enterprise and the popularity of its brand, compared with its counterparts in Hongkong, such as Lining, Anta, XTEP and PEAK.

In the depths of industry shuffling the white hot period of the precious birds, chose the pformation sports industry group's epitaxy development way.

In fact, the State Council issued a number of opinions on speeding up the development of sports industry and promoting sports consumption in October, which has greatly touched a number of domestic sports brands that are eager to find new directions for pformation.

Establishment of joint venture investment company

The Sino European boom, which is a joint venture with the noble bird, is a subsidiary of the China Europe Fund. It is committed to providing professional and quantitative investment and financial services for global and mainland Chinese institutions and individual investors. It involves private equity funds, futures and so on, and is a professional investment institution.

The registered capital of EU investment to be set up by the two sides is 10 million yuan, of which 4 million 900 thousand yuan is invested by Gui Gui bird, accounting for 49% of the registered capital. The central European Commission is committed to invest 5 million 100 thousand yuan, accounting for 51% of the registered capital and the operating period is 10 years.

In the announcement, you also made it clear that this external investment is to promote the company's strategic goal of coordinating the development of various sports industries based on the manufacturing of sporting goods and clothing, with the help of the investment experience and ability of professional investment institutions.

In the future, your European investment will be promoted as a good bird.

The integrated operation and management platform will set up a merger fund based on this basis, which will help enrich the source of capital resources in the sports industry M & A and accelerate the pace of development.

The reporter learned from the relevant personages of the "bird and bird" that the company has not yet had a clear target for merger and acquisition, nor has it signed any agreement or contract with any third party about mergers and acquisitions.

At the same time, because the sports industry is still in the development stage, some sub sectors have problems such as immature business model, small scale and unclear profit pattern. Therefore, the future operation of investment companies is still unknown.

Active pformation to resist risks

Relying on professional investment institutions to establish investment companies, it is also an important measure to break through its own deficiency by the bird's active pformation of the sports industry group.

In fact, although the A became the first domestic sporting goods company to be listed on the A-share market, it has been on the decline in terms of enterprise size and brand awareness compared with its counterparts in Hongkong, such as Lining, Anta, XTEP and PEAK.

Moreover, the company itself has a lot of risks. First of all, it relies on the single brand of the noble bird. Although the company continuously enhances the brand influence of the noble bird, under the single brand, once the market image and status of the brand can not be maintained successfully in the future, it will have a significant negative impact on the business, financial status and business performance. Secondly, the traditional wholesale and agency mode results in excessive dependence on the big customers. The sales revenue of the top five customers in 2013 accounted for 54.47% of the total sales revenue, of which the sales revenue of the company's first largest customer accounted for 21.04% of the total sales revenue.

At the end of the three quarter, 1 billion of the money was available and 8 hundred million of corporate bonds were raised.

The company put forward a strategic pformation of sports industry group in the three quarterly report. In principle, it hopes that the layout will be partial to the market operation area. It can pform and share the users between the traditional sports products and the new layout target users, and it can embody the competitive spirit of professional sports. In the future, the sports industry will continue to be laid out, and the horizontal integration efforts should be strengthened. Finally, a sports industrialization group based on the manufacturing of sporting goods and clothing and the coordinated development of various sports industry forms will be constructed.

Industry overweight sports industry

One of the important factors that made the birds so determined to pform the sports industry group is the "opinions on accelerating the development of sports industry to promote sports consumption" released by the State Council in October. It is clear that by 2025, the total scale of sports industry in China has exceeded 5 trillion yuan.

The huge market of 5 trillion has also become an opportunity for many domestic sporting goods manufacturers to pform.

Similarly, as the two or three line brand of domestic sporting goods, Xi long long joined hands with the State Sports General Administration 5 years ago, and became the first sporting goods cooperative enterprise of the national fitness program.

Beginning in 2013, the brand was awarded the official sole sports shoes and clothing equipment of the State Sports General Administration, "the national fitness China trip", and joined the Olympic Champion into more than 30 universities and many communities.

After the previous foundation, Xi Long lung will deeply plough the national fitness program. In addition to increasing the research and development efforts of sports equipment, he will take the initiative to participate in the construction of the national fitness gymnasium and distribute more market cakes.

And big brands are starting to try. XTEP has long ploughed marathon and college football matches. The 361 degree figure appeared in the second Jinjiang China open.

"At present, there is not a fitness company listed in the domestic market, such as fitness clubs such large chain organizations have great potential."

Zhang Qing, an industry expert, believes that China's sports industry is a value depression and worth investing in. Besides all kinds of national fitness programs and facilities, professional sports, professional alliances, sports tourism, sports exhibitions, sports media and other contents deserve attention.