GAP Sees Online Business Opportunities And Actively Cooperate With Zalando E-Commerce

　　 GAP and Zalando business cooperation online sales accounted for 10%

U.S.A Apparel Retailing The giant GAP group announced that the company has reached a partnership with Zalando, Europe's largest clothing accessory, and will sell its clothing brands such as GAP and Old Navy from May next year. Online retailers To achieve rapid expansion in Europe. As early as 2007, GAP tested online sales, and online sales account for more than 10% of total sales.

These "new" drivers are the decline of performance. In the third quarter, Gap brand sales in the same store showed a 5% decline, while Old Navy recorded only 1% growth, while Banana Republic sales remained flat, but they had been stagnant for 7 consecutive quarters. In fact, the weakness of GAP began to appear ten years ago. In 2004, its sales volume was $15 billion 900 million, and by 2012 its sales volume was only $15 billion 700 million. And H&M, Zara, etc. Fast fashion brand However, in the US market, it constantly contends for its target customers and market share. Gap's dominance in the industry has been greatly affected.

The group's predecessor, CEO Gleen Murphy, implemented a radical reform in order to revitalize its business, but the effect was not obvious. Murphy announced its resignation in October. Before the group's new CEO Art Peck was mainly responsible for e-commerce, he saw it. Online channel The explosive force, so the emerging market as a breakthrough point. In October this year, the number of GAP brand shops that had entered China for four years reached 100, and 10 new outlets will be opened by the end of this year. After landing in Shanghai in March of this year, Old Navy recently extended its tentacles to Shenzhen, Guangzhou and Beijing. However, compared with H&M and ZARA, the total number of GAP brands in China is still at the bottom.