From The National Bureau Of Physical Education To See The Trend Of Mass Outdoor Sports Development

In 2014, the state will

As a green industry and sunrise industry support, the outdoor industry is just in line with the requirements of environmental protection, green and Chaoyang, and from the minority to the public, it has become a new "open-pit gold mine".

The relationship between outdoor sports and sports has not been so close, practitioners and investors are more concerned about the direction of national policy.

At the national sports directors meeting in December 29, 2014, Liu Peng, director general of the State General Administration of sports, delivered a speech, which revealed that the total output of sports and related industries in 2013 was 1 trillion and 100 billion yuan, an increase of 11.91% over the same period last year, and the added value was 356 billion 300 million yuan, an increase of 10.82% over the same period last year, and the added value of GDP increased to 0.63%.

1.5 more than 10000 words of speech, in addition to the annual sports work, especially the competitive sports work is summarized, two points are also related to the outdoor industry.

First, the whole people

Outdoor sports cover more and more widely, not only extreme sports, but also more popular sports such as riding, running and hiking in cities.

With the government's relaxation of mass sports, outdoor sports and other mass sports activities will be integrated into life.

In Liu Peng's speech, he mentioned the need to further improve the breadth and depth of mass sports by taking the national fitness as a national strategy.

In this part, the most notable concern is the pformation of government functions from managers to organizers.

A number of effective reform measures have been implemented in some localities and grass-roots organizations in mass sports organizations according to law registration and activities, and will be actively supported.

The work system of social sports instructors will be implemented from three aspects: training, use and management. The training system of social sports instructors should be perfected, and the exhibition of instructors' skills exchange should be held, and the development policy of instructor associations should be formulated.

We will further implement the work plan for establishing a long-term mechanism for volunteering service in the national fitness program, and form a normal situation of voluntary volunteer activities.

We should strengthen the work guidance for the national single sports associations and crowd sports associations, and promote the establishment of the standard system and the mass competition system of individual sports associations.

We should give full play to the role of local sports associations at all levels, especially the grass-roots sports social organizations, and guide and help them extensively carry out nationwide fitness activities for the masses.

Cooperate with relevant departments and social organizations to organize sports fitness activities with rich contents, distinctive features and easy popularization.

Xiaobian: for outdoor sports, because of their own dangers, they need more professional guidance. In the past, most of them were spontaneous organizations, and the relevant professional training also lacked the explicit support of policies.

In recent years, outdoor sports enthusiasts in the field of distress news, people focus more on risk awareness and field rescue, for rainy day training guidance lack of corresponding attention.

With the increase of outdoor population, if we can get the support of the government in skills training, it will be conducive to the rapid promotion and risk aversion.

The establishment of the corresponding mass competition system will attract more people to participate in it.

Social sports instructors: those who engage in skills instruction, exercise guidance and organization management in competitive sports, school sports and sports activities outside the army.

Grades are divided into four levels: social sports instructors, senior social sports instructors, intermediate social sports instructors and junior social sports instructors.

Two, further implement the opinions on speeding up the development of sports industry and promoting sports consumption.

In Liu Peng's speech, he pointed out that the development goals of the State Council's opinions on speeding up the development of sports industry to promote sports consumption are the goals and tasks of the struggle.

We should further improve our understanding of the sports industry as an innovative industry, a sunrise industry and a green industry. It is an important aspect of changing the way, adjusting the structure and promoting the pformation and upgrading of the economy. It is a livelihood project for promoting consumption and fitness.

In particular, "push for bigger and stronger."

Manufacturing brand, vigorously promote the masses ice snow campaign.

Sports competitions, exhibitions, leisure, tourism and sports media, sports literature and arts will be vigorously developed.

Xiaobian: in the opinion on speeding up the development of sports industry and promoting sports consumption in October 2014, 6 main tasks and 7 policy initiatives are closely related to outdoor industries, many of which refer directly to outdoor sports.

For example, "upgrading tourism and leisure consumption, implementing the system of paid vacation for employees, implementing rural tourism and enriching people, and building self driving and RV camps."

And so on, and in the outdoor sports, the increase of self driving will drive the development of the whole mass outdoor leisure industry chain.

The implementation of paid vacation system is directly related to whether we have enough time to participate in outdoor sports.

In short, the government will create a more relaxed market environment, give policy bias, attract more social investment, guide the masses to diversify their fitness programs, and support outstanding and potential enterprises.

Running, bicycling, ice and snow sports, self driving tours will all become hot spots.