Home Textile Products Usher In Peak Sales

Entering winter, Home textiles The product has ushered in a sales peak, not only the export volume has risen sharply, but also the sales situation in the domestic market is relatively ideal. Insiders said that the recent demand in the international market was warming, which led to the rise of domestic textile products exports. In addition, the arrival of "double eleven", "double 12" and new year's day in 2015 also stimulated sales of domestic textile products.

　　 Exports continue to grow

According to the data provided by the General Administration of customs, the total export volume of domestic textiles remained stable in 2014 1~11, and the total export volume reached 25 billion 930 million US dollars, an increase of 5%. Among them, Bedding article , blanket Towels, carpets and curtains are the main export products, with export volume of 10 billion 920 million, 3 billion 740 million, 2 billion 670 million, 2 billion 420 million and 2 billion 290 million US dollars respectively. In addition to the export of towel products decreased by 7.7%, other categories of products exports continued to grow, with an increase of 6.6%, 18.4%, 7% and 10.6% respectively.

China Textile Import and Export Chamber of Commerce responsible person said that in 2014 1-11 months, China's home textile products exports to the EU grew faster, exports amounted to $4 billion 240 million, an increase of 10%, accounting for 16.4% of total exports. Exports to the US increased slightly, with exports of US $6 billion 410 million, a slight increase of 1.6%, accounting for 24.7% of total exports. Exports to Japan continued to decline, with exports of US $2 billion 850 million, down 5.9%, accounting for 11% of total exports. In other major countries, home textiles exports to India and Thailand grew faster, with exports of 480 million and 470 million US dollars, respectively, increasing by 38.7% and 53.7% respectively.

In addition, in the first 11 months of 2014, Zhejiang, Jiangsu, Shandong and Shanghai ranked the top four in the domestic textile export provinces and cities, and their exports continued to grow steadily, with an increase of 4.1%, 8.6%, 4% and 3.3% respectively. Guangdong ranked fifth, and exports maintained a relatively fast growth rate of 13.8%. In addition, the export of Xinjiang's border trade declined significantly, with a drop of 4.2%. Exports from Tianjin, Jiangxi and Hunan provinces grew faster and increased by more than 20%.

　　 Domestic market sales volume is high

In 2014, during the period of "double eleven" and "double 12", sales volume of domestic textile enterprises increased significantly. "Home textile giant sales more than 380 million yuan", "10 hours home textile single store sales break billion", "home textile business brand" double eleven "three consecutive champions" and other words can fully display the home textile enterprise sales volume bumper harvest.

Reporters in the Alibaba released home textile category list, in 2014, "double eleven" period, Luo Laiqi inferior brand LOVO sales in the first place, mercury home textile is located in second place, fuanna third, Bo Yang home textile is located in fourth, Meng Jie home textile is located in fifth, many love home textile is located in sixth, Heng Yuan Xiang is located in seventh, Luo Lai textile home is eighth, North wool is ninth, and Qian Huang silk is tenth.

Before the new year's day, various shopping malls in Beijing launched various preferential activities, and home textile products were no exception. In the home textile counters of a large shopping mall in Chaoyang District, Beijing, the reporters found that the major home textile brands had all kinds of winter household textiles in good time, and the sales situation was also ideal. "From the sales point of view, warm colored, thickened fabric bed products and wool quilts, silk quilts, feather quilts and other core products are popular. Compared with consumers who choose to buy home textile products in supermarkets, consumers who come to shopping mall shoppers are more concerned about brand and style design. Fuanna home textile salesman introduced.

Reporters learned from the home textile areas of major supermarkets in Beijing, from the sales situation, camel hair was most popular, followed by wool quilts, cotton quilts, down quilts, flannel blankets and so on. "In the home textile brand settled, supermarkets have more advantages in their own brand products. A few consumers will care about brands when they choose to buy. The price range they can accept is about 500 yuan ~2000 yuan. Most consumers will choose products with preferential activities, and the acceptable price range is about 100 yuan ~600 yuan. A supermarket home textile area sales staff said.