Keqiao Warp Knitted Home Textile Industry Has Entered A New Developing Opportunity Period.

From selling curtain cloth to selling curtains

Hua Xinming home textile company, located in Yang Xun Qiao, Zhejiang, recently opened a curtain shop in Xiaoshan Ruby Plaza.

In the past, the sales of home textile enterprises were mostly curtain fabrics, and the processing of cloth into curtains was a matter of processing shops or custom shops.

As the leading enterprise of warp knitting in China, Huaxin home textile has opened the first curtain shop flagship store in Hangzhou 1 years ago.

Subsequently, "Hua Xin home textile" has opened curtain products flagship store in Shanghai, Linping and Xiaoshan, and the business is booming.

At present, "Huaxin home textile" products have more than 1000 dealers all over the country, and 4 "Huaxin home textile" curtain shops have obvious brand effect, and the sales performance of the company has increased year after year.

Over the past two years, with the weakening of international demand, relying on exports is no longer the only way for our warp knitting home textile enterprises.

To this end, a number of strength oriented enterprises have chosen to develop their own brands to expand the domestic market.

A number of famous home textiles brands such as "golden cicada home textiles" and "legendary home textiles" have sprung up in our district.

Keqiao enterprises accounted for 1/5.

"No matter how small the order is, we can tailor it for you."

This is Tang Haijun's commitment to customers.

"Yi Jia Ren" is an early curtain curtain business in our district. It has a lot of fame in curtains and window merchants in China.

Tang Haijun said that because of the recognition of "Ai Jia Ren" brand, their company already has a number of loyal old customers on the Internet.

A week after the order, customers will receive the goods, and the small market will react quickly.

With the vigorous development of the Internet, the sales mode of electronic commerce has become an effective way for Keqiao warp knitting enterprises to seek development. There are 20 top Keqiao curtain gauze merchants in the Tmall mall, such as "one meter", "love curtain", "good language" and "celebrity celebrities".

Reporters learned from the Keqiao District Commerce Bureau.

At present, there are more than 60 Tmall flagship stores with curtain windows, accounting for about 1/5 of the total flagship stores.

A lace white is dyed with a double color effect. It is called "double colored lace".

This is a kind of innovation of lace fabric, developed and produced by Wynn warp knitting Limited by Share Ltd. Once launched, it is widely favored by domestic and foreign garment enterprises.

"This kind of lace price is more than 70% higher than that of regular products, but it is still welcomed by customers both at home and abroad."

Fu Jiancai, deputy general manager of the company, said that last year, the company continued to develop new products, open up new markets and upgrade files.

It is understood that Wynn warp knitting company invested 40 million yuan in 2012 to import advanced warp knitting machines from Germany and entered the production of lace. Now the lace product of the company has accounted for half of its capacity.

However, at the same time, the Wynn warp knitting company attaches importance to the independent research and development of lace fabrics, and organizes the research and development team from weaving to pattern design. Now, only 200 lace patterns are maintained each month.

"Lace profit margins are higher than other warp knitted products."

Fu Jiancai revealed that although production capacity accounts for half of the profits, lace profits account for more than 70% of the company's profits.

Yang Xun bridge warp knitting association responsible person revealed that over the past two years, Yang Xun bridge warp knitting enterprise actively innovating products, and even invested heavily in the purchase of equipment, from the warp knitted home textiles product pformation development and production of lace fabrics, and opened up a good market new world.