Domestic Textile Industry Is Facing New Structural Adjustment Under Heavy Resistance Industries.

Characteristics 1 overall smooth operation of the industry

Chinese household textile Yang Zhaohua, President of the industry association, said: "in general, the development of home textile industry in 1~9 month is stable. It is estimated that by the end of this year, such a trend will continue, and the industry will be optimistic."

According to statistics, this year Home textile industry Above scale business revenue increased by 6.5%, and total profit increased by 11.9%. Profit growth exceeds the main revenue growth, indicating that the industry has not sacrificed profits to seek development and maintained a quality growth trend. At the same time, this year's home textile association tracking 16 industrial clusters, more than 240 enterprises, are also profit growth more than the main revenue growth, which shows that the quality of development of the industry is good and healthy.

Although the upside down of cotton prices and the sharp rise in the cost of production factors have reduced towel exports by 6.7%, all kinds of products have maintained a positive growth. According to 1~9's export statistics, the industry has completed a total of 30 billion 900 million US dollars, an increase of 6.7% over the same period last year. In addition, the industry tracking 8 big business platform data statistics show that 1~10 months, home textile industry growth remains at 40%. Yang Zhaohua stressed that although the economy is more difficult, the home textile industry is still growing and is in steady development.

Characteristics 2 electricity providers to accelerate structural adjustment of domestic sales

The emergence of the "new normal" of the economy has affected the mentality of consumers and formed a situation of restraining consumption. Domestic demand pulling power is weak, all industries under the big environment have been affected.

Yang Zhaohua said that this year's domestic sale of home textile industry has been out of the panic state of last year. Generally speaking, there is no problem, but there are also some slipping phenomena in individual fields. The towel field has bid farewell to past 10%~14% growth, which is only 6% this year. Curtains and high-end customization also declined. As a major cluster of domestic textile industry, industrial clusters show zero growth or even negative growth. This shows that the product structure has entered a period of adjustment.

　　 Electricity supplier channel With the emergence of new products, the original traditional channels of the textile industry have been diverted. Although the data show that some areas are in decline, they should be looked at in a comprehensive way. Because the new electricity supplier boss is feeling good, which can not be ignored. Yang Zhaohua believes that as the output base becomes larger and the diversion of new channels will play a role, we can not just look at the output value of the industry's main growth.

Sales should be added. Yang Zhaohua said: "if the industry output is down year by year, it indicates that there are problems in the industry. But the industry's output is stable, indicating the healthy development of the industry.

Characteristics 3 small and micro enterprises development difficulties

In the slow environment, fierce competition in the international market and the squeeze of large enterprises, the development of small and micro enterprises in the home textile industry has many obstacles. This year, the home textile association tracked 40 small and micro businesses, all of which showed a downward trend.

Statistics show that the average sales volume of these 40 growth enterprises is 7 million 500 thousand yuan, the main business revenue has dropped by nearly 14%, the total profit has dropped by 21%, and the domestic sales have dropped by 6.9%, and its average profit margin is 2 points lower than that of the whole industry.

Yang Zhaohua said: "small and micro enterprises are facing a very difficult development environment. This also shows that the industry is showing extreme development, and the stronger will be stronger. At the same time, let us realize that the period of industrial restructuring has arrived.

Characteristics 4 brand

Based on the characteristics of terminal products, the home textile industry has been paying attention to brand development. This year, for the brand work, the home textile association starts from two aspects: soft power and channel. Yang Zhaohua said that the brand development of home textile industry has great room for growth.

For the promotion of enterprise's soft power and enterprise culture, the home textile association has launched many brand management and brand culture training. In view of the quality problems existing in the industrial enterprises, the home textile association has spared no effort to do its work. In many places, it has carried out "quality propaganda work into clusters and into enterprises" activities, carried out publicity on industry indicators and standards, and promoted the improvement of quality work.

In addition, the home textile association also held activities such as "Zhang Jian Cup" and "Haining Cup", which provided training and learning opportunities for the design and development of enterprises. In terms of channel development, the association has meticulously shared with the industry enterprises the experience of the electricity supplier influence, marketing promotion, new channel investigation and other aspects, and has promoted the use of exhibitions and other platforms. In August this year, the 8 major electricity suppliers appeared at home textile exhibition, and carried out cooperation and dissemination.

At the same time, the association also cooperated with Tongzhou, Haining, Yuhang, Gaoyang and other clustered local governments to create regional brands. In recent years, it has been recognized by China Textile Industry Federation, local government and enterprises.

Characteristics 5 industry enters a new era

Yang Zhaohua said: "we can see that the home textile industry has entered a new era."

First of all, the industry presents a new macroeconomic norm, and the demand is more diversified. Secondly, the rapid development of the Internet, especially the emergence of the industrial 4 revolution, has provided a very large space for the development of smart home textiles. Yang Zhaohua said that the emergence of e-commerce is not opposed to traditional channels, and the convergence of the two will speed up the structural adjustment of the industry.

Under such a situation, the home textile industry has determined the future development direction. Yang Zhaohua said: "we should aim at new home textiles and new life, take product research and channel innovation as the starting point, guide production with consumption demand, guide consumption to promote the development of the industry, and promote the transformation and upgrading of our industry."

This year, many highlights of the industry have shown the transformation of development. For example, this year, the use of new media, traditional media and exhibitions to promote the scientific use of towels, let everyone remember that towels three months to change, in order to guide everyone healthy and scientific consumption concept, to stimulate domestic demand, avoid structural overcapacity problem.

In addition, the promotion of APP and the strategic investment cooperation between Luo Lai home textile and Tai Po network continue to take the road of O2O, showing the thriving scene of the home textile industry in the field of electricity supplier.