How Can Textile Machinery Enterprises Go Overseas?

In recent years, countries such as India, Bangladesh, Vietnam, Indonesia and other countries in South Asia and Southeast Asia have become the dominant countries by virtue of their labor costs and raw material costs.

Emerging markets in the industry.

The strong growth of the export market of China's textile machinery industry in 2014 has led many textile machinery enterprises to see more development prospects in the environment of domestic market demand.

Many enterprises also list overseas markets as the main development goals for 2015.

On the whole, the domestic textile machinery enterprises will strengthen their ties with foreign customers through textile machinery exhibition, foreign agents and overseas self service centers.

At the same time, enterprises continue to improve the content and mode of service in the process of developing overseas markets.

Jiangsu Xinghua Tang's Textile Machinery Manufacturing Co., Ltd. began to do it 10 years ago.

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4 years ago, the company determined the high-end route of the product, while rapidly opening the domestic market, and achieved good results in the foreign market. In 2014, the company's export volume accounted for 30%~40% of the total sales.

Tang Yuebo, general manager, briefed reporters that the company was developing overseas markets mainly through overseas participation.

And cooperate with local agents.

Whether it was the 2014 China International Textile Machinery Exhibition and ITMA Asia Exhibition held in Shanghai last year, or the textile machinery exhibition organized by local organizations such as Indonesia and India, the company participated.

He believes that it is very difficult for foreign textile enterprises to sell products directly to foreign customers.

But the exhibition is a shortcut. The exhibition provides a platform for foreign customers to quickly understand products and face-to-face communication. Foreign customers have learned a certain degree of understanding of the products through exhibitions, and then make the initiative to visit them later. As long as the products meet the actual needs of customers, business can be successfully completed.

In 2015, Tang's company will continue to attend various exhibitions, so that more foreign customers can understand the products of the company.

In 2014, the export volume of Jiangsu textile machinery enterprises increased significantly. According to the statistics of Jiangsu Textile Machinery Industry Association (hereinafter referred to as Jiangsu Textile Machinery Association), the total export volume of textile machinery in Jiangsu increased by about 30%~35% in 2014.

This achievement is closely related to the trade promotion plan carried out by Jiangsu Textile Machinery Association and Jiangsu provincial government for 3 consecutive years.

Wang Zhijie, Secretary General of Jiangsu textile machinery and equipment industry association, told reporters that in recent years, textile machinery enterprises in Jiangsu gradually recognized the importance of both domestic and export sales, and the export intention of enterprises was very strong.

However, due to the constraints of capital and strength, it will bring great risks to develop overseas markets alone.

Seeing the needs of enterprises, Jiangsu Textile Machinery Association is actively creating more favorable conditions for enterprises to go abroad together.

First, the association organized Jiangsu textile machinery enterprises to take part in the major textile machinery exhibitions in the form of groups. Secondly, the association applied for more subsidy funds for business exhibitors. Last year, for example, the Association awarded 752 thousand and 800 yuan and 2 million 352 thousand and 400 yuan of funds for the textile machinery exhibition in Vietnam and Indonesia in 2015 respectively. In December 2014, the enterprise had taken the money to hand, and is now actively preparing for the next exhibition.

Wang Zhijie said that at present, the association has established a plan for participating in the exhibition in 2015. In the textile machinery exhibition held in India in January, the exhibition group of Jiangsu textile machinery enterprise will be composed of 31 enterprises, with a total area of 591 square meters. In February, 21 enterprises will participate in the textile machinery exhibition in Bangladesh. The exhibition area will reach 252 square meters. In April, there will be 37 enterprises and 23 enterprises exhibiting in Vietnam and Indonesia respectively, with an exhibition area of 468 square meters and 342 square meters respectively.