The Seven Wolves Are 2014, Which Is Waterloo?

2014 of men's clothing industry is not good.

Profits fell, or even lost thousands of dollars. Boston and other fierce stores experienced a painful pformation period; Busen's dream of restructuring went through abortion. In 2014, the men's clothing industry suffered a cold spell. The seven wolves also fell, but it turned around in a timely fashion, changed channels, and changed mode.

Self help through a series of activities and events.

Xiaobian here for all officials to spit blood to clean up seven wolf 2014 big event done.

Review of 2014 cross boundary chapters

The seven wolves and Huayi Brothers, China Film Directors Association, Peking University, fashion group, poly auction and so on are all strategic partners. In 2014, the relationship between cross border cooperation was deepened.

More interaction is the highlight of cross-border cooperation between the 2014 wolves in the year.

In April 2014, the China Film Directors Association 2013 annual recognition conference was held in Beijing "China Film Director Center".

As a long-term strategic partner of China Film Directors Association

Men's clothing, once again for the directors to build grand ceremonial dress and association will be taken; seven wolves and elite magazine once again held "our lifestyle" Cultural Festival, seven wolves carefully tailored clothing for entrepreneurs, casual wear relaxed and bright, business clothing is concise and decent, fully embodies the spirit of simplification and free life; seven wolves Hall of fame, together with the China Silk Museum, fashion group and China Fashion Designers Association, together to create "era image - China Fashion Art Exhibition", in-depth interpretation of "made in China to China design" era proposition.

In November 2014, the seven wolves crossed the Internet with science fiction, and worked with the nutshell network to host the Chinese science fiction Nebula award. The cross border launched the nebula commemorative wolf culture T-shirt, and Liu Cixin, Liu Yukun and other science fiction people all signed their souvenirs.

In December 2014, the seven wolves Hall of fame and the Tencent high culture annual meeting were jointly arranged for the famous writer A Lai, Dean of the German Academy of Confucius, Ackerman and Tsinghua scholar Liu Qingliang.

In December 2014, the 2014 China TV annual applause, sponsored by the seven wolf wolf culture development fund of Peking University, the Peking University School of Journalism and communication, and the television research center of Peking University, was held at the Peking University exchange center.

Review of 2014 responsibility articles

The seven wolves have always regarded themselves as "corporate citizens" and conscientiously fulfill their social responsibilities.

Focus on product quality, and always strive to provide consumers with cost-effective international quality products; at the same time, the seven wolves are also concerned about public welfare undertakings, actively and practically participate in the Ludian earthquake relief operation in Yunnan, and join hands with Tencent micro charity to open a mini store to support public welfare undertakings.

In the end, all efforts were recognized by consumers.

In April 2014, the seven wolf wolf jacket has been the first market share for 14 consecutive years, and is once again honored as the "brand contribution list to promote China's consumer economic growth".

In June 2014, the seven wolves joined hands with Tencent "benefit experts" and joined 208 teams of 15 top universities, Tsinghua University, Peking University and Fudan University, to raise funds for 100 "Yixing sports ground" bazaars.

In July 2014, the seven wolves won the title of "2014 Chinese University Students' favorite menswear brand".

In August 2014, an earthquake of magnitude 6.5 occurred in Ludian County, Zhaotong City, Yunnan province. It experienced more than 2000 kilometers of wind and rain, and 3 million materials donated by seven wolves also arrived in Ludian smoothly. Finally, they arrived at the leading mountain of the disaster area and arrived in the hands of the victims.

In December 2014, the seven wolves were awarded the "best micro public welfare brand" award by MSN Chinese net. The 2014 gold medal award ceremony with the "electricity supplier Oscar" and China (Hangzhou) international e-commerce marketing were held in Hangzhou.

The wolf wolf totem was the ultimate winner of the "golden wheat Award" for men's shirts. The seven wolves were awarded the "best customer value practice of 2014" award.

Review of 2014 new models

O2O, the ultimate single product and the advanced customization are the three items that the seven wolves first tested in the new mode in 2014. They are also a year of first fruits.

In April 2014, seven wolves and Tencent's Micro shopping "Discovery Tour second phase" hand in hand, seven wolves total turnover of 10000 single, total performance exceeded 5 million, men's clothing industry ranked first.

In May 2014, Zhong Hanliang parachuted Linyi seven wolves flagship store, launched the seven wolves terminal crossover and celebrity hall landing new mode.

In October 2014, the wolf totem extreme shirt was officially launched, and opened the new mode of seven wolves' single product platform operation.

In November 2014, the seven wolves Wenzhou company celebrated its 15 year cooperation with BMW.

It will also work with Colin to launch a new series.

In December 2014, Wang Feng, the brand ambassador, came to Xiamen to attend the end of the year of VIP in Xiamen, and launched the pre-sale of wolf culture T online. The seven wolf wolf hall was highly customized, and the Italy masters tour was officially launched.

Tsinghua, Chinese Academy of Sciences, high-end chamber of Commerce, celebrities and so on.