Is Wo Wo Group Going To Be A Gimmick?

The riddle of the first IPO is only ridiculed.

Last Friday,

The prospectus document was submitted to the securities and Exchange Commission of the United States, which is planned to be listed on NASDAQ by raising up to 40 million US dollars. This is also the company's plan to launch its listing in the US after the failure of IPO in 2011.

This scene is familiar. People in the circle recall the lofty aspirations and luxury ostentation of Wo Wo Group's first mention of IPO three years ago.

Even people in the industry commented rudely that Wo Wo Group was calling the listing to brush up the sense of existence because there had been precedents.

Lu Zhenwang, an e-commerce watchdog and WAN Qing consultant, also said on micro-blog, "(Wo Wo Group) clearly has no chance to die. If we have investors who are fools, we will not close at all if we have investors who are CEO."

Yi Kai capital CEO Wang Ran commented: "Wo Wo Group should not be listed on the bloodshed. It is just a group buying website in China. Why do we need the whole world to recognize it?"

Wo Wo Group is said to be

The underwriter AxiomCapital, based on known information, has never done anything in the history of Chinese Internet companies going to the US in Boston.

Is Wo Wo Group really an outcast in the capital market?

It was not just the Wo Wo Group family that had raised IPO.

The handshake net also launched its IPO in the US in October 2011, but it was suspended after accounting for only one month.

Groupon, another group buying website, has been caught up in the cold market despite its successful listing.

Financial data is really shy. What story does Wo Wo Group want to tell?

What is the listing of Wo Wo Group? The company did not receive an interview with the Beijing Morning Post reporter. But from the information disclosed in the prospectus, its operating data are very shyness, both net revenue and gross profit are negative growth, and the deficit is still widening year by year.

So what kind of story does it want to tell the discerning American capital market?

Prospectus shows that Wo Wo Group's net revenue in the first 9 months of 2014 was US $20 million 642 thousand, compared to $27 million 633 thousand in the same period in 2013, and gross profit at $15 million 126 thousand, compared to $22 million 894 thousand in the same period in 2013 and a net loss of 32 million 447 thousand US dollars, compared with a net loss of 21 million 121 thousand US dollars in 2013.

In a year, revenue fell by 25%, and the gloomy degree of Wo Wo Group's operation can be imagined.

Last month, the public comment network and the United States Mission network have won $800 million and $700 million in skyrocketing financing.

By contrast, the amount of Wo Wo Group's $40 million financing is slightly thinner.

The group 800 report shows that as of September 2014, the national group buying market has achieved a total turnover of 51 billion 60 million yuan, accounting for the turnover of 3 billion 690 million yuan in the first three quarters of September 2014, Wo Wo Group accounted for only 7.2% of the total market turnover.

According to the performance of the first 11 months of 2014, the US group, the public comment and the Baidu Nuomi paction volume have significantly improved.

From the view of market share, the US group, the public comment and the Baidu Nuomi share are basically in a stalemate, and there is no obvious improvement.

According to statistics from the third party research institutions, the US group, the public comment group and Baidu Nuomi occupy the top three of China's group buying market in the third quarter of 2014.

Among them, the US group ranked first, occupying 55% of the group buying market share, the public comment group accounted for 22% of the second, and third Baidu Nuomi accounted for 13%.

In fact, after the baptism of thousand League wars, the number of group buying websites in the first half of 2014 was less than 200, with a survival rate of only 3.5%.

The decline of the industry has been destroying investors' confidence. Zhu Xiaohu, a well-known investor, has said that group buying websites are hard to get money now.

Wo Wo Group CEO Xu Maodong has said that the traditional group buying business is now a red sea, and it has no interest in the business of the Red Sea.

Wo Wo do not want to provide homogeneity services like other people, so it only took a year or so to do group buying, and it soon came out.

Xu Maodong announced the pformation plan shows that the company provides three major services - platform fees, paction pactions, value-added services, and hope to do Tmall in the future life services.

Since 2012, Wo Wo Group has tried to pform from group buying mode to shopping mall mode.

On the other hand, the fighting in the market is still fierce, and the travelers have a clearer position and goal. All their layout and planning have a place to serve O2O in the local life.

However, O2O has long been a red sea.

For example, the U. S. group is going to go to the group shopping and ploughing up the vertical industries such as hotels and movies.

Public comment is initially developed in the field of local life service, and group buying is an important means to achieve its goal.

As a chess player in Baidu's LBS department, Baidu Nuomi is also struggling to survive.

Handle is also developing a local life service platform based on the business side.

When the US delegation accepted Ali, Baidu swallowed glutinous rice, the public comment network was put into the embrace of Tencent, and the handshake net "sold" the three cell groups. Under the background of Wo Wo Group, can Wo Wo Group find a new machine for itself without taking the unusual road? An anonymous analyst told reporters that everything is a mystery to him.