New Thinking Of Chinese Clothing: Harbin Should Open Up High-End Fields Of Value Innovation.

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The role and position of the "13th Five-Year" market strategy is inseparable from the support of such a large background and system of China's garment industry.

At the seminar, the honorary chairman of China Federation of textile industry, Du Yuzhou, honorary president of China Apparel Association, Chen Guoqiang, director of the China clothing association, director of the Institute of industrial economics, Wang Limei, President of Heilongjiang garment industry association, and the clothing industry association from 10 provinces and cities in China, discussed in depth the trend of thought, seeking new ideas to implement in the Chinese clothing market development strategy in 13th Five-Year, and looking for a new choice of the market strategy for the autumn and winter clothing industry in Harbin, representing the cold and warm zone of the northern latitude 45 years. We seek to achieve a win-win situation, promote the exchange of industries, promote the new combination of the development of China's clothing industry, promote regional economic development, and jointly promote the implementation of the 13th Five-Year market development strategy and the "one belt and one road" strategic concept of Chinese clothing.

Keynote communication

Harbin should open up high-end fields of value innovation.

In the era of fast fashion consumption, why do some fast fashion clothing products in some countries sell in our market, while the fast fashion clothes produced by our own enterprises are stored in large quantities? In yesterday's seminar, Du Yuzhou put forward development proposals for the development of Harbin's clothing industry from the intermediary role of design and the ecology of clothing industry.

"Design is the intermediary between consumption and production."

Du Yuzhou said.

Du Yuzhou pointed out that during the inspection in the United States, he saw that some clothing enterprises had a very fine market forecast, and some clothing fashion predictions would take weeks as units.

Before designing the drawings, a large number of market forecasters will go to the world to conduct field surveys, collect materials from various details, and form a thick consumer psychoanalysis report. This analysis report is a blueprint, which will become a direction guide for future design of fashion designers.

And where is the way out for Harbin's clothing industry? Duyu pointed out that the goal of Harbin's development is not simply to move the garment manufacturing industry to Harbin, but to open up high-end areas of value innovation.

Clothing manufacturing, raw materials and circulation are all innovative points.

Understand the psychology of customers and customers and create products that meet the psychological needs of customers.

To realize the cloud manufacturing of the clothing industry in the information network age, break the various constraints of artistic and non artistic boundaries, professional boundaries, regional boundaries and so on.

North latitude 45 degrees, four seasons, aiming at autumn and winter products......

Harbin will take a clear idea of the development of the clothing industry and win a win-win situation in the new era of garment industry upgrading.

Interactive discussion

Standing at 45 degrees north latitude to open the window of the world

"New, high-end, autumn and winter dominated, 45 degrees north latitude..."

Clear positioning, Harbin from fashion to clothing industry development, closely linked to Harbin

The most advantageous feature of the industry is that in today's pformation period, the garment industry in Harbin will play its historic mission.

At yesterday's seminar, Changqing, the honorary chairman of the Beijing garment and textile industry association, pointed out that Harbin, relying on its profound historical and cultural background and strong support from the government, will make greater contributions in several aspects.

Wang Xinfu, Secretary General of Wenzhou clothing trade association, also pointed out that Harbin put forward the concept of "autumn and winter clothing 45 degrees north latitude", and regarded it as a trend to study and publish. It is very innovative and is also consistent with the characteristics of the northern clothing market, traditional consumption, cultural taste and historical details.

"Our country has put forward the concept of the new Silk Road from the government level, which is of great significance."

Wang Xinfu believes that Harbin's superiority is described by one word as "cold".

One season of winter and four seasons, four seasons costumes have a vast market in Harbin.

Wenzhou clothing is the southern fashion circle.

Harbin is the fashion of the north.

The national garment industry should join hands to achieve industry interaction, market complementarity and platform building.

Wang Chong, President of Liaoning garment industry association, believes that in the future, Harbin will have broad prospects for cooperation with Liaoning in warehousing, such as the establishment of an undertaking for e-commerce.

"Liaoning swimsuit export 30% is in Russia. In the future development, Liaoning must first join hands with Heilongjiang, with the help of Harbin's window.

It is hoped that through the window of 45 degrees north latitude in Harbin, under the leadership of the national costume Association, we can make good use of such a window platform and promote it in a planned and step by step manner.

Liu Jianguo, President of Shandong garment industry association, pointed out that the clothing industry in Harbin has the support of the government and abundant labor resources. As a big manufacturing and manufacturing province of China's clothing industry, Shandong has a large volume of garment industry, a large number of manufacturing enterprises, and a lot of idle equipment.

The prospect of cooperation between the two sides is broad.

For example, if Shandong's clothing enterprises take some equipment to Harbin to help Harbin's garment enterprises to carry out personnel training, the two sides can achieve win-win results in the new era of industrial upgrading.

"The future must be the fast growing period of the original brand of Chinese fashion designers."

Liu Yueping, President of Guangdong clothing association, said that Guangdong has already appeared intensive shops of customized enterprises. Clothing companies have been able to deliver jeans for three days, and consumers themselves can DIY. After DIY, online order, online ordering, offline experience, three days to deliver goods.